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Business Info

Business Name

Dabur International Ltd

What do you do?

A personal and healthcare FMCG major based out of Dubai

How many sides of the package require graphics design?

Multiple - Front and Back

List the size requirement(s) for your package graphics design

KLD of the label is provided

Target Audience

What is your industry?


Describe the target audience for your package graphics

Arab Men. Ages 30+

What 3 things would you like to communicate to your audience through your package graphics design?

Product Benefit - 2 variants - Nourishing / Hair Fall Control
Ingredients that deliver these benefits
Vatika Brand

Style and Concept

What package graphics design styles do you like?

The design should connote male. Males don't go for ingredients too much. So focus on benefit with underlying focus on ingredients (They should not be sidelined. But should be present as this is point of difference)

What colors do you want to see in your package graphics design?

This is a Male product. Reference other male products in the personal care category. Nivea Men. L'Oreal Men.
Examples of other male products from the Vatika brand are attached as reference.
Colors to be looked at : Black with Blue / Green tinge as an option

What colors do you NOT want to see in your package graphics design?

No over riding red / yellow.

What adjectives should best describe your package graphics design?

Male, Confident, Backed by Powerful ingredients that deliver results. (Ingredient Play to not be over riding but to be present)

What content must be included in the package graphics design?

Mother Brand - Vatika (Logo)
Category Name - Hair Tonic
Variant Name - Nourishing / Hair Fall Control
Ingredient - Ginseng + Pine Nut Oil / Black Seed + Black Pepper
SKU Size - 200ml
Back Panel
Ingredient Benefits
Space for Ingredient List,

Space to be provided for two languages (English , Arabic ) . Dummy text can be provided for Arabic at design stage.

Info on Vatika Hair Tonic - Which will be provided

Do you have additional info or links you'd like to share?

Yes. This will be updated shortly. Related to Product Intro in Back Panel



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