LET ME TELL YOU ABOUT US:
Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden, Sylvia Browne, and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.
HERE IS WHAT WE NEED:
We need a creative cover design for a 6 CD + workbook audio program called:
Main Title: The Power of Body Language
Subtitle: An Ex-FBI Agent's System for Speed Reading People
Author: Joe Navarro (Author name should be listed at bottom of cover, apart from the title and subtitle)
The specs of the cover are 6.5 inches x 6.5 inches.
We need the file to be delivered in a format that can be adapted and edited by our creative team.
To stimulate ideas for the cover, here is a concept which details the main ideas in the The Power of Body Language program:
He says that's his best offer. Is it?
She says she agrees. Does she?
The interview went greator did it?
He said he'd never do it again. But he did.
Listen to this invaluable program and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover:
The ancient survival instincts that drive body language
Why the face is the least likely place to gauge a person's true feelings
What thumbs, feet, and eyelids reveal about moods and motives
The most powerful behaviors that reveal our confidence and true sentiments
Simple nonverbals that instantly establish trust
Simple nonverbals that instantly communicate authority
Filled with examples from Navarro's professional experience, this definitive program offers a powerful new way to navigate your world.
OUR TARGET AUDIENCE IS:
*60% male; 40% female.
*Upper middle income to high income consumers; age 35-55 yrs., average household income of $85K and up.
*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)
*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.
*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.") To make a comparison, if we were in the chocolate business we want our customers to think of Nightingale-Conant, and by extension, this program, as the Godiva (gold wrapped gourmet chocolate experience)----not as Hershey's!
WE LIKE THESE DESIGNS:
Here are some product designs that have gotten a great response from our customers:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No absolutes! Get out of the box and be creative. Even though the designs above have been popular, try to do something a bit different from what we've done before!
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