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Business Info

Business Name

The Original Chai Company

What do you do?

We are a fair trade tea company which sells high-end chai tea. We will soon have a range of products and are wanting a design which can be applied across the whole range. We are looking for a designer to work with on a long term basis to help us develop our branding across a range of products.

How many sides of the package require graphics design?

6 sides of a small cardboard retail unit

List the size requirement(s) for your package graphics design

Packaging will be cuboid, 14 cm tall, and 8cm x 8cm. See uploaded picture for more details

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your package graphics

Aged 25-40, people who already tea drinkers. It is a high end product with a hefty price tag so the design must look sleek and elegant

What 3 things would you like to communicate to your audience through your package graphics design?

The Quality of our ingredients
The Sustainable and ethical position of the company
The Superb taste of the product

Style and Concept

What package graphics design styles do you like?

Pukka teas for it's easily transferable and instantly recognisable background patterns.
Whittards for it's crispness, and accentuation of a single letter in the logo. Also the way they have subtely included more Indian patterns into their design and logo without going overboard.
Tiffany and Co. Classiest logo out there.
Clipper Teas, for the way they look instantly ethical and sustainable

What colors do you want to see in your package graphics design?

You have creative liscence on this one folks.
I am a big fan of Robin egg blue, but warm colours in general i think might work best.

What colors do you NOT want to see in your package graphics design?

Black brown grey grunge

What adjectives should best describe your package graphics design?

Elegant, sophisticated, original, sleek, expensive!

What content must be included in the package graphics design?

Net weight (this will vary accross the range,
Fairtrade logo
Vegan logo
Gluten Free logo
Allergy advice
And the logos of three organisations we do not wish to disclose publicly, but all have similar sized logos which are easily scale-able.
The image I had in mind is of these logos on the front of the packaging, but if you have a better idea then go for it.

Do you have additional info or links you'd like to share?

We are looking for a long term partnership to work with a start up company growing rapidly.
I have created a working logo for the company, which I have uploaded, but if you feel that the logo should be changed to fit with your concept then feel free.
As you will see from the uploaded photo, we have the possibility to emboss a logo on one side of the packaging. Feel free to use this to your advantage.



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