• Award$500
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  • Creatives25

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Creative Brief

Who are you?

Suzie's is a internationally recognized snack brand. we are looking for an eye-catching, consumer-friendly package design/concept for our newest product- a high-end, VERY thin, VERY crispy cracker.

What do you need?

We are looking for an attractive package design that will fit in with other high-end crackers in the same category. We need to make this Whole Foods looking like something that may look good printed on the dull card stock. Not only should the artwork be intriguing, but we welcome suggestions on the actual physical packaging that will stress the
thin-ness of this wafer.

Who Is Your Audience?

Our target is audience is consumers that are looking for a healthy, al-natural cracker to top with artisinal cheese, hand-crafted preserves, any favorite toppings, or straight out of the box. more of a high-end cracker than something in the Ritz category for example.

Requirements

We Like These Examples

www.34-degrees.com

http://lesleystowe.com/raincoastcrisps/a...
Rain forest Crisps Specifically

We Absolutely Must Have

Your design must stress and incorporate the following:

- That the black pepper wafers are paper thin (this is important)

- Promote the Simple 4 ingredients on the front panel she likes the fact they only have 4 ingredients in them (WHOLE GRAIN WHEAT FLOUR, VEGETABLE OIL,SEA SALT,BLACK PEPPER)

-High-end cracker

Materials

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