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Business Info

Business Name

Supersilk

What do you do?

We are a hair care company. Our in-salon smoothing system is positioned as "affordable luxury." It is designed to transform curly, frizzy hair into SILKY, SMOOTH, GORGEOUS hair for 8-12 weeks.

How many sides of the package require graphics design?

Front only

List the size requirement(s) for your package graphics design

Shampoo 24 oz.
Leave in Treatment 4 oz Tube
8x Spray 4 oz.
Supersilk Solution 4 oz Spray bottle

Target Audience

What is your industry?

Retailing

Describe the target audience for your package graphics

Both the consumer (women ages 30-45)
Hairdressers / Salon Pros

What 3 things would you like to communicate to your audience through your package graphics design?

The top 3 things we would like to communicate through the logo:
-elegance, sophistication, luxury

Style and Concept

What package graphics design styles do you like?

Something that goes with the logo. Logo colors can change as long as it keeps within the same color family. For instance, logo can be black with a purple S.

What colors do you want to see in your package graphics design?

Purple, other shades of purple, white, black, grey....
Open to other interpretations as well.

What colors do you NOT want to see in your package graphics design?

orange, red, blue, green, yellow, brown

What adjectives should best describe your package graphics design?

elegant, beautiful, luxurious, sophisticated

What content must be included in the package graphics design?

Current copy located on the bottles.
Seen in photos.

Do you have additional info or links you'd like to share?

Logo colors can be changed if needed.
But please keep in same color family.

Materials

Contract
Files

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