• Award$500
  • Entries32
  • Creatives10



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Business Info

Business Name

Harry Miller Corp

What do you do?

Specialty chemical manufacturers serving the steel and metal working industries. Business to business; not retail.

How many sides of the package require graphics design?

This is a product label on a 12 oz spray can.

List the size requirement(s) for your package graphics design

Label size: 5 15/16 H x 8 3/4 L

Target Audience

What is your industry?

Metal working; metal preservation (from rust).

Describe the target audience for your package graphics

Factory workers that need a rust preventive in sprayable form (not unlike WD-40). This product is also used around the home to loosen rust from hinges, nuts and bolts, etc. The residual film acts as a lubricant for moving parts. It also cleans road tar from car fenders.

What 3 things would you like to communicate to your audience through your package graphics design?

Bright, shiny metal. Prevents future rust in controlled environments. Provides lubrication to moving parts.

Style and Concept

What package graphics design styles do you like?

Shapes or depictions of things should be angular.

What colors do you want to see in your package graphics design?

Blue, red, silver

What colors do you NOT want to see in your package graphics design?

Brown; any rust-color.

What adjectives should best describe your package graphics design?

Shiny, bright, clean.

What content must be included in the package graphics design?

Company logo. Verbiage to be provided.

Do you have additional info or links you'd like to share?

Do not include anything that would cause a consumer to think of rust. If water is part of a design, the water should be "beaded" on the surface suggesting a rejection of water.



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