Food & Beverage
About Your Company
Our company Nourish Food Co. Created "Vite Bites" as our first healthy snack product. Vite Bites is a whole food snack that is made up of bite sized freeze dried "disks" , that are Vegan, Organic, free of top 11 Allergens, with no artifical sweetners, or added fillers. These little bites are packaged in a completely Home Compostable package, making truly healthy snacking the easiest thing you'll do today. Our tag line is "Greatness On The Go" We have three flavours: Strawberry Banana, Cocoa Banana and Mango Mint. Our other major goal is transparency about our critical ingredients and the vitamins and minerals they provide, we use lab analysis to ensure what we state is in our ingredient deck and nutritional label is actually what's in there.
5.39'' x 7.01 (100 g)
Health centric individuals who are busy. Women/mums between 25-50 years of age. Higher SES bracket. These women value taste, along with superior quality ingredients , and care for the environment by choosing a compostable bag. They are also savvy about ingredients and the science behind why we chose them, and how they are analyzed in our lab to ensure quality and accuracy on our labels.
Colors to Explore
Don't want to see...
Too much clutter, difficult to glean what the product is after initial glance, I want it to be as clear as possible. I want the font strong and convey the brand at a glance.
I will be adding pictures of the "bites" themselves, as there will not be a window in this packaging and this product is so novel, it might be hard for customers to understand what the actual product is. So a picture of the little freeze-dried disks (each around the size of a dime/nickel).
I will also be adding our Logo on the package as well as out tagline which is apart of Vite Bites: "Greatness On The Go" I have attached an image, but I can't for some reason make it round (which is the final logo, vs square).
I also want the Tag Line "Greatness On The Go" somewhere on package
I need 3 versions for each 3 flavour: Banana Berry, Cocoa Banana and Mango Mint
The following words need to be on pacakge:
Organic, Vegan, Source of Vitamin D, Source of Vitamin B12, No artificial colours or flavours, 24g.
Top 3 Things
Whole Food Healthy, Eco-friendly, Colourful and clear
There is a lot of "noise" in the snack aisle, and I'm hoping to stand out, but for the right reasons and not just be another product that adds to this noise. I want our customers to see the product and instantly connect it to the meaning of health, whole food, eco-friendly, a superior product.