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Business Info

Business Name

DaySmart Software

What do you do?

DaySmart is a software company that develops business management software for various small businesses. For this project, we would like a software package designed for one of our products, Orchid Medical Spa Software. Orchid is used is medical spas around the world which perform services such as laser treatments, botox, skin care treatments and more. The employees at these businesses are typically a combination of medical and beauty professionals.

How many sides of the package require graphics design?

six (all sides of box)

List the size requirement(s) for your package graphics design

5.25" wide X 7.5" high x 1.25" thick (included is a template to use for the box design, which includes bleed area and appropriate box shape for final printing).

Target Audience

What is your industry?

Medical spas (a combination of medical, beauty, and luxury services)

Describe the target audience for your package graphics

Spa managers and/or medical professionals. Mix of male and female. Mostly in the United states. Age range is typically 30s-50s.

What 3 things would you like to communicate to your audience through your package graphics design?

1. the software is easy to use and powerful 2. software is designed just for the medical spa industry 3. the software will help the business grow and operate more smoothly

Style and Concept

What package graphics design styles do you like?

Modern packaging with minimalistic design such as Apple device packaging. As far as software packaging specifically, we want something that will feature the information that we give but basically isn't too cluttered and has a nice modern feel to it.

What colors do you want to see in your package graphics design?

white & blue mostly, other colors as accents would be good.

What colors do you NOT want to see in your package graphics design?

probably not a lot of black or very bold colors.

What adjectives should best describe your package graphics design?

modern, clean, relaxing, high-end

What content must be included in the package graphics design?

I have included in the materials a document to describe more details about what should be included on each side.

Do you have additional info or links you'd like to share?

We are redesigning our website and brand identity, but we do have a new website draft to use for reference: www.daysmart.com/test
(DON'T use the real website for design inspiration - www.medicalspasoftware.com). Included also is a draft of the brochure for design reference.

Materials

Contract
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