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Business Info

Business Name

DaySmart Software

What do you do?

DaySmart is a software company that develops point of sale and scheduling software for various small businesses. For this project, we would like a software package designed for one of our products, Salon Iris software. Salon Iris is used in thousands of salons and spas all across the world. It is primarily used in small to medium sized salons.

How many sides of the package require graphics design?

six (all sides of the box)

List the size requirement(s) for your package graphics design

5.25"wide x 7.5" high x 1.25" thick (Included is a template to use for the box design, which includes bleed area and the appropriate box shape for final printing.)

Target Audience

What is your industry?

Beauty salons and day spas

Describe the target audience for your package graphics

Salon and spa owners and managers, primarily female, mostly in the United States. Age range is typically mid/late 20s to 40s.

What 3 things would you like to communicate to your audience through your package graphics design?

easy to use, business building, versatile

Style and Concept

What package graphics design styles do you like?

We like a fairly simple design, not too filled with lots of content. See our website & brochure for examples of graphic styles that we like. For boxes specifically, we don't have any good examples but would like it to be pretty simple, bold, and straight forward.

What colors do you want to see in your package graphics design?

black, bright pink, grey, white

What colors do you NOT want to see in your package graphics design?

we are open

What adjectives should best describe your package graphics design?

modern, stylish, sophisticated, clean

What content must be included in the package graphics design?

-Salon Iris logo
-tagline: simple, smart, powerful
-small grid featuring edition comparison (found on website)
-computer requirements (small, on side panel)
-Windows 7 Compatible logo

Do you have additional info or links you'd like to share?

See our website for most content and design inspiration: www.saloniris.com

Included is the brochure for more design and information reference.

We are including screenshots for use perhaps on back or side, but is not required if it does not look good all together.

We don't want too much copy on the box, and it should not be over the top and clutter with information as you might see on many store shelves, because it will not be in featured in stores as a primary source of delivering product info.


This box does not need to have a place for UPC code.

Materials

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