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LET ME TELL YOU ABOUT US:
Smoke Skreen is a powder that hookah and other water pipe smokers pour directly into the water of the smoking device. The powder floats on the top of the water, forming a screen. As the smoke is pulled through the water and through Smoke Skreen, the powder filters the smoke, taking out 12x more tars than water, while leaving the rest.
Smoke Skreen is a harm reducer. It makes smoking hookah and other water pipes less dangerous and less harmful to your health, while improving taste and reducing harshness.
HERE IS WHAT WE NEED:
We need a 2-3 color package design for our single serve packages. The package dimensions are 1.875" x 2.5" and is made out of Paper/Poly/Foil/Poly. These packages, similiar in size to sugar packets, will be used by individual hookah smokers and people who smoke hookah at hookah bars. They will rip one corner of the pouch and pore the the entire pouch of powder directly into their hookah water.
OUR TARGET AUDIENCE IS:
Hookah and other water pipe smokers who are 18-30. The market is split fairly evenly between college students and recent grads. We would like them to know that Smoke Skreen makes their hookah smoking experience less harmful and more pleasurable. We want the branding to be closer to a health supplement, rather than a psychedelic enhancer or anything like that.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Our logo (see attached)
Our name (Smoke Skreen)
Our Tagline (Filters 12x more tar than water)
One the back
"Works in any waterpipe"
"Pore directly into water"
"Smoke as usual"
"Use only as directed, do not ingest"
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