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Business Info

Business Name

pH Factor 5.5 Perfect Skincare

What do you do?

Skin Care, Anti-Aging solutions for body and face

How many sides of the package require graphics design?

The attached bottle requires a wrap around label

List the size requirement(s) for your package graphics design

The print area is 5.75 high by 6 wide. The label does not have to be a rectangle, but whatever shape it is, it must fit within these dimensions.

Target Audience

What is your industry?

Other

Describe the target audience for your package graphics

Female, 30-60 years old, bargain shopper. She is out shopping for something else, deciding to buy this product as a last-minute decision and it needs to grab attention and deliver message right away. It must convey that it is a high-end, clinical product, something you would buy at a department store or dermatologist's office.

What 3 things would you like to communicate to your audience through your package graphics design?

Clinical, science-based, expensive

Style and Concept

What package graphics design styles do you like?

Brands such as Avene, Kiehl's, Clarins, Murad, Caudale, Korres.

What colors do you want to see in your package graphics design?

The bottle is a set color-Pantone Cool Gray 5. The pump color is open, and each item can have a different color pump. We want sophisticated, trendy colors.
When choosing colors, please use Pantone Solid Coated book. All colors must be Pantone swatches.

What colors do you NOT want to see in your package graphics design?

Nothing too raw, no neons or pastels.

What adjectives should best describe your package graphics design?

Clean, modern, clinical

What content must be included in the package graphics design?

The copy for the label is attached in the Word file. Photo of the bottle is attached. We want to see the copy laid out on the bottle (vs providing a flat label only), ideally we would see three items next to one another (copy for three is included) to make sure they sit well together as a line.

Do you have additional info or links you'd like to share?

As mentioned above, when the consumer encounters this product, she is not out to buy skin care. This is an impulse buy. There is no sales associate to guide her in her choice, the label is all she'll base her decision on.

Materials

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