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Creative Brief

Who are you?

Unitec Electronics manufactures payment/entry stations for the car wash industry. Our products guide motorists through the purchase process at the automatic carwash- selecting a carwash package, paying (cash/credit/coupon/code) for the service, receiving change/receipt, and driving into the car wash entrance. More detail about Unitec is available: www.unitecelectronics.com

What do you need?

Unitec needs an attractive faceplate/overlay decal design for the front (left & right) doors of our new product, the Sentinel. We are looking for simplicity, elegance, ease of use, and dynamic design to focus on the touchscreen where the customer will interact with the pay-station most. NOTE: the touchscreen appearance can be changed by the retailer. Faceplate design must be versatile enough to focus/ enhance the customizable touchscreen area.

Who Is Your Audience?

Motorists using automatic carwashes. Usually, these car wash sites have no staff/personnel to guide drivers to/through the car wash purchase process. This payment kiosk is the only point of sale for the car wash. The design should be clear and not confusing. For this particular product, the customer will be using the touchscreen on the left door to make selections and purchase carwash package.

Requirements

We Like These Examples

We really don't like our competitors faceplate/decals. They are too busy and involve too many design elements. We do NOT like these (too many colors, design treatments, etc): http://www.hamiltonmfg.com/carwash.html http://www.drbsystems.com/public/product...

We Absolutely Must Have

Must include Sentinel logo. Would like to include Unitec Electronics logo in less conspicuous location. NOTE: design must include instructions for customer interaction (insert card, receipt, insert coins, insert bills, change) but these areas DO NOT need to be enclosed in 'box' design. Special attention to die-cut areas for payment assembly items (card swipe, coin slot, etc), as well as 'keep out' areas not to design too close to assembly die cuts. Design must factor the plastic frame pieces which install on top of overlay decal. Plastic frame piece color is close to PMS 430, and outer case plastic is close to PMS 432. See detailed instruction file attached.

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