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LET ME TELL YOU ABOUT US:

We have a company called RAW Essentials that is a skincare company with unique positioning - all are key ingredients are raw (meaning - they are NEVER heated).

The existing line is currently sold on a tv shopping channel. The existing packaging is pretty bare bones because shopping channel customers have already paid for the product before they recieve it ...and accordingly - the packaging isn't important.

We are now looking to expand to retail stores where the packaging is VERY important.

HERE IS WHAT WE NEED:

We need to use our existing Raw Logo (or a simpler representation thereof) in new packageing design for retail.

I want this packaging to convey:

- raw

- nature

- quality

- simple

- luxury

- bit upscale without looking precious,

- simpler, fancy

- innovative or unique

- perceived as being unusual

Carol Alt created the line. Might be a good idea t0 google "Carol Alt" super model because we want the line to represent her and capture her essence.

OUR TARGET AUDIENCE IS:

Woman age 25-54

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