• Award$1000
  • Entries98
  • Creatives20



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Creative Brief

Who are you?

RAAW Juices are made of 100% vegetable and fruit juice. It has been in the market for a year, doing great among people who have tried the product. We would like to strengthen the brand position and attract more users to the brand.

RAAW Juices are premium quality, no water, sugar or preservatives are added.
Flavors: Cucumber Pineapple, Carrot Lemonade, Beets, Cranberry Ginger
Size: 16oz, price $3.99

What do you need?

We would like to refresh the label, giving a more premium and natural look and feel.
-We MUST keep/have the logo:
o Logo: black and white It tastes RAAW
o Natural cues
-Hierarchy of messages:
o Logo
o Flavor & Benefit: Cucumber & Pineapple / Known to hydrate and detox
o Naturally Tasty and Healthy

Who Is Your Audience?

Young adults: professionals, ages 25-45, proactive with their health they have good eating habits and exercise. They have busy life styles and are constantly looking for healthy beverage and food alternatives on the go.


We Like These Examples

See attached current lable, we love the logo.
- My favorite design is Apple, because it is iconic, modern, stylish, simple and clean.
- Fonts: legible from far distance or in small formats.
- Style: iconic, modern, memorable, eye catching

We Absolutely Must Have

- Logo
- Design must connote naturalness, since it is 100% vegetable and fruit juice
-Bottle shape and full wrap
-Design must work for other flavors too.



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