Gulf Processing Industries
What do you do?
Manufacturing and marketing foods & beverages!
HERMAN is our flagship brand encompassing a wide range of FMCG products with high quality & value. The HERMAN product range includes Premium Mayonnaise & Tomato Ketchup, Regular Mayonnaise, & Tomato ketchup, Specialty and Ethnic Sauces, Vinegar, Hot sauce, Salad dressing, Pasta & Pizza sauce, Yellow Mustard, Tomato Paste, Rose Syrup and Fruit Cordials.
How many sides of the package require graphics design?
Single label which goes around the bottle + optional neck-tag.
List the size requirement(s) for your package graphics design
Round label - 220 cm in width x 100 cm in height
Optional neck-tag label 80 cm in width x 50 cm in height
What is your industry?
Food and Beverage
Describe the target audience for your package graphics
Arab male/ female consumers, 22-54 years, SEC A, B
The syrups are usually had in the afternoon. There are 2 purposes they serve for taste, & for beating the heat! During Ramadan, the iftar spread (evening meal to end the daily fast) usually has a flavored syrup with ice, water (obviously), and other optional add-ons.
What 3 things would you like to communicate to your audience through your package graphics design?
Clear communication of range flavoured syrup The market is cluttered with different brands on shelf. Hence, flavoured syrup should stand out on the label.
Richness of taste The ingredient/fruit image should look real, rich in colors and convey promising taste. (UV spot can be explored for the ingredient window.) The image for Fruit Cordial may or may not be a vector sketch similar to existing.
Soothing / Cooling / Calming The use of elements like ice can convey the soothing or cooling effect, as that is the purpose served by the product.
Premiumness Foiling / spot UV / embossing options to be explored, to look more premium compared to other players in the market.
Style and Concept
What package graphics design styles do you like?
Please refer to the attached presentation!
What colors do you want to see in your package graphics design?
The colors relevant to the variant for Green Mango, Rose, & Green Apple, but WHITE FOR FRUIT CORDIAL VARIANT.
What colors do you NOT want to see in your package graphics design?
No bounds. Let the imagination flow!
What adjectives should best describe your package graphics design?
Rich flavours, SOOTHING, & premium!
What content must be included in the package graphics design?
Front/centre portion of the label: This is the preferred flow of elements from top to bottom - Logo, ingredient image, range name (flavoured syrup), ingredient name. You may try other options, but logo should be on top. For Fruit Cordial variant, you can bring the icon of No Preservatives from back to front (maybe overlapped onto the ingredient image).
The content on the sides should be same as placed in the artwork. The claim A HACCP, ISO, certified company which is currently placed above the barcode, needs to be highlighted better.
Do you have additional info or links you'd like to share?
Here's the artwork link for the existing designs: https://1drv.ms/f/s!Ah6sqPxNqem3gx0VCkQU...
Also, please refer to the attached presentation. It's got all the information you need for a brief!
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