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LET ME TELL YOU ABOUT US:

Hello there, my name is Shed...

Thank you for looking at my brief - (and my briefs!).

Im an author, comedian and entrepreneur - and Im very fortunate to create novelty products (you can see some on my site www.IdeasMan.co.uk under Products unsurprisingly enough!).

This brief is to create two things for an exciting NEW TYPE OF MEN'S UNDERWEAR called PENOCHI-OH!(please see the pics attached for more details). This brief is for two elements:

1) A CHARACTER FACE that avoids infringing the copyright of Pinnochio

2) A LABEL that will form the top centerpiece of the packaging

Hopefully this product will get a lot of press, so your design will potentially be seen by many people around the world...

Thank you so much for your time and skill - and looking forward to working with you.

All the best,

Yours,

Shed

HERE IS WHAT WE NEED:

BRIEF FOR NEW UNDERWEAR - TWO SECTIONS:

(Please download and view the attachments first as this will help the brief make sense)

PART 1: CHARACTER FACE

We need a new character face designed that does not infringe on the character face attached. The new face you create must be INSTANTLY recognisable, but not the same as the one attached. Make it really similar but not identical, and with some different colours... This face will be printed onto the briefs to create the funny effect (see mock-up image).

The hole should be strategically placed too... and incorporated into your design...

PART 2: THE LABEL FOR THE PRODUCT

This brief is for the design of the label for a new product that called 'PENOCCHI-OH! BRIEFS' - they are men's underwear printed with the face that's being designed too...

Both the FRONT and BACK of the label need to be designed...using the cutting guide template attached

The design needs to be bold and eye catching so it will capture the customer's attention...

I WOULD LIKE YOU TO MAKE THE DESIGN SIMILARLY POWERFUL AND WELL LAID OUT TO THE DESIGN OF THE BRILLIANT 'MARTIN LOOFAH KING' LABEL ATTACHED (but in different colours).

I am very open and grateful for your creativity to make the label even better and funnier...

DIMENSIONS

The labels are both 10cm (ten centimetres) HIGH by 25cm (twenty five centimetres) WIDE (Please use the template as your guide).

DETAILED BRIEF FOR LABEL

FRONT

The Title: PENOCHI-OH! Briefs

An illustration or image showing white briefs with the face and hole positioned...

The image of my face

The text: from Shed Simove, Ideas Man, www.IdeasMan.co.uk

The text: The Boy Who's Made Of Wood

Optional text: Go on...lie!

Optional text: Unique Interactive Underwear

(These optional texts can be placed on the back too)

BACK

The text: PENOCHI-OH! Briefs

The text: Contents: 1 Pair Of Unique Men's Briefs

Optional text: Unique Interactive Underwear

The image of the book 'Ideas Man'

The text: Created by Shed Simove, comedian, entrepreneur and author of the bestselling success book IDEAS MAN - out now! www.IdeasMan.co.uk

Space for the Bar Code a solid white or black box that is 4cm wide and 3cm deep

The text: and Shed Simove www.TheTalentShed.com

Anything else you think might be fun or newsworthy

LOOK

Dynamic, sexy, powerful, eye catching, fun, modern...

COLOURS

I'm thinking we need bright, but bold and fun colours. Let's avoid the same colours as the MARTIN LOOFAH KING label - maybe we should go with greens or blues or purples?

TEMPLATE

Please use the cutting guide template attached

Thank you very much,

Yours,

Shed

OUR TARGET AUDIENCE IS:

We need to capture the attention of the browsing customer in three seconds, so the face (that will be on the briefs) must be instantly recognisable and the wording of the title on the label must be instantly clear, readable and powerful...

WE LIKE THESE DESIGNS:

Anything sexy, slick, cool, powerful and fun....

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

See brief above...

Materials

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