What do you do?
Our company manufactures generic and brand-name medications, catering mainly to lower-class and lower-to-middle-class consumers. Our products are known for their high quality, effectiveness, and affordable price.
How many sides of the package require graphics design?
List the size requirement(s) for your package graphics design
68mm Height x 22mm Depth x 175mm Length
What is your industry?
Health Care and Biotech
Describe the target audience for your package graphics
Our products are targeted to lower-class and lower-to-middle-class consumers. Though affordability plays an important role in defining their purchasing decisions, theyre brand-aware shoppers who place importance on quality and effectiveness.
Although Nervisel is essentially a vitamin supplement, people mainly take the product to alleviate stress, fatigue, tension, joint inflamation and all kinds of pain: back, head, neck, arms, migraine.
What 3 things would you like to communicate to your audience through your package graphics design?
1. Effective, trustworthy, fast-acting.
2. New, eye-catching brand on the shelf - we need to be able to attract attention at the shelf through color and design.
3. Our products offer superior quality compared to the competition.
Style and Concept
What package graphics design styles do you like?
We like clean designs that highlight the brand and the product benefit. Graphics are important, since many of our consumers expect to see a visual representation of the product's effect on the body. The package graphics need to be as self-explanatory as possible in order to quickly communicate the effect the medication will have on the person taking it. Also, we would like the designer to include a visual representation of the form of administration (injectable).
What colors do you want to see in your package graphics design?
Red must continue to be a predominant color in the design, as we want consumers to associate the new brand with its former generic presentation. However, you may use any other colors to complement the design.
What colors do you NOT want to see in your package graphics design?
Pink, gray, black (at least not predominantly, may be used in text), neon colors, pastel or faded colors.
What adjectives should best describe your package graphics design?
Quality, effectiveness, fast-acting.
What content must be included in the package graphics design?
We are only asking for one package design, however, we need 3 different visual representations of the following symptoms, as there are three versions of the product: one for stress (Nervisel), one for stress-related muscle pain (Dolo-Nervisel), and one for pain caused by joint inflammation (Dexa-Nervisel). Therefore, we need 3
1. Stress and tension.
2. Bodily pain.
3. Joint pain.
Do you have additional info or links you'd like to share?
We are including images of the current packaging for the product's 3 presentations: Neurotropas, Dolo-Neurotropas, Dexa-Neurotropas. As you can see, the only major change is in the descriptive image: the first is for stress and tension, the second for stress-related muscle pain, and the third for inflammation.
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