What do you do?
We developed a line of eco-friendly, waste-free lunch boxes to make our schools completely waste-free when it comes to lunch time.
How many sides of the package require graphics design?
multiple sides. We are looking for a packaging sleeve to fit around the lunch box.
List the size requirement(s) for your package graphics design
To view size of packaging, go to this link:
What is your industry?
Retail lunch box, back-to-school, kids' products pre-school age through high school.
Describe the target audience for your package graphics
Moms shopping for a lunch box for their kids. Also adults looking for a way to bring lunch to work without using plastic bags. Initially this will be sold in fairly wealthy school districts through the PTA's looking for ways to earn a "Green School" designation. Middle to upper class families. Boutiques, Whole Foods, REI.
What 3 things would you like to communicate to your audience through your package graphics design?
Environmentally responsible committed to changing the way we pack lunch. Fun, creative, wanting to help people save money. I am a mom so I know firsthand what goes into packing lunch.
Style and Concept
What package graphics design styles do you like?
Our website, www.brightbin.com has graphics that we like. Little icons tell a lot about our product.
What colors do you want to see in your package graphics design?
Looking for an earthy tone to the packaging, yet upbeat and child-friendly. Earth tones like a brownish recycled paper look possibly. The lunch boxes themselves come in red and blue so we need to think about that when choosing the color for the packaging.
What colors do you NOT want to see in your package graphics design?
Not sure about this.
What adjectives should best describe your package graphics design?
Creative, yet simple. We don't want too much going on with the packaging that will distract the buyer from the key selling points. But we want something that is attention grabbing.
What content must be included in the package graphics design?
. Eco-friendly and waste-free! Save $ and help save the environment. Replaces plastic bags and small storage containers in your lunch carrier.
2. Innovative! Your food items go directly into leak-free built-in compartments.
3. Flexible! Can be used as a lunch box on its own, or can be inserted into your favorite insulated lunch carrier.
4. Free of BPA, lead, PVC, and Phthalates.
*Wash with soap and water before first time use.
*Dishwasher and microwave safe.
*Water-tight food compartments.
Made in China. Patent Pending. All products are free of BPA, PVC, lead, and phthalates to conform to FDA standards for food grade polypropylene.
As the mom of three young children, I can relate to the daunting task of packing lunches each and every day. In my quest to make it easier, I've developed a revolutionary new lunch box that will make this daily take a breeze. Now you can reduce waste, save money, and help the environment with The New Generation Lunch Box. Become a part of the lunchbox revolution today!
Founder and owner of BrightBin, LLC
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