LET ME TELL YOU ABOUT US:
Cleaner Solution is a new line of innovatively packaged, plant-based household cleaning products that offer consumers the most cost-efficient, highly-effective option when it comes to cleaning green. Cleaner Solution comes packaged as an empty, re-usable plastic bottle and individual, non-woven strips saturated with non-toxic ingredients. The consumer inserts the strip onto the trigger sprayer and fills the re-usable bottle with tap water for a 32oz bottle of cleaner. The bottle is used over and over, the refill strips cost 1/3 less than a 32 oz bottle of spray cleaner.
HERE IS WHAT WE NEED:
We are new. We need a cool, attention-grabbing design for our label. We have a lot to say, a lot we want the consumer to learn about the savings, both environmental and financial,associated with Cleaner Solution. Our bottle should scream from the shelf, "Pick Me Up" because hey, it's going to be an empty bottle. The package must be suitable for the individual strip packaging as well.
OUR TARGET AUDIENCE IS:
Our target audience will initially be consumers shopping for environmentally-sensitive cleaning products. However, because of the monetary savings, we hope to move this product to the mainstream ASAP.
WE LIKE THESE EXAMPLES:
Ok..truth be told...there's a big difference of opinion here in the office!!! Some of us like bold and industrial-
Green Depot All Purpose Cleaner- Big, Bold text. Shouts out I am strong. But the simplicity stands out against the flowery, nature driven packaging of other natural products.
The other opinion:
Sun and Earth All Purpose Cleaner- Colorful. Kinda slaps you in the face as you walk by with the bright colors.
The files below are designs we came up with in the office. They're good, but not GREAT. That's why we need YOU!
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Our name- Cleaner Solution (but if you have a better name, go ahead and suggest it...we're open).
Individual Strips 1/3 the cost of 32oz bottle of traditional cleaner
Just Add Water
Small carbon footprint-conserves energy, reduces waste, and preserves our natural resources.(fewer bottles in landfills, less packaging, less CO2 emissions, less gasoline.
Things to avoid-
Greenwashing. Everyone uses the words green, environmentally friendly. It gets boring, right? Shelf placement will kind of get that point across. We'll talk about all of that stuff on the back. (That's why the consumer MUST pick up the bottle)
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