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Business Info

Business Name

Wexel Art

What do you do?

We make acrylic wall frames that install easily with brushed aluminum hardware. They feature a single panel of acrylic and simply pairs of magnets hold the artwork. The beauty of the design is that you can change out your art display without taking anything apart. These frames are ideal for children's artwork, family photos or memorabilia.

How many sides of the package require graphics design?

ALL

List the size requirement(s) for your package graphics design

10x10x1.7. Template will be provided.

Target Audience

What is your industry?

Consumer Products

Describe the target audience for your package graphics

Upscale consumers who appreciate good design. Our brand is high quality and this set of three frames will retail for close to $100 so we need to convey this luxe feel within the packaging look.

What 3 things would you like to communicate to your audience through your package graphics design?

1. The way our frames work- we have reinvented how framing works because simply pairs of magnets hold the artwork in place.2. Designed by Eva Zeisel at the age of 104. She is a design legend and has designed coffee tables for Design Within Reach, dinnerware for MOMA and continues to have an amazing life story.. 3. The fact that they can change their art display as often as they cagnge their mind.

3.

Style and Concept

What package graphics design styles do you like?

Apple packaging for Ipod, Mac Computers, etc.

What colors do you want to see in your package graphics design?

Our brand color is turquoise PMS 325 and we use accent colors like dark grey and yellow PMS 396 to complement. The product photography we have has a black background.

What colors do you NOT want to see in your package graphics design?

Not concerned about any.

What adjectives should best describe your package graphics design?

Modern, Luxe, Innovative, Simple

What content must be included in the package graphics design?

Please include:
TOP PANEL
Wexel Art Set of 3 Wall Frames by Eva Zeisel
Hero Shot of Frames on Black Background
Side PANEL Package ncludes 3 unique shape 10x10 acrylic wall frames, set of 2 mounting silver hardware in brushed aluminum for each frame, and 8 pair of resin coated magnets for each frame.
Side PANEL: Wexel Art is committed to the environment and these frames are BPA and phthlatate free and we use recycled materials wherever possible.
BOTTOM PANEL: About Eva Zeisel and About Wexel Art

Do you have additional info or links you'd like to share?

www.wexelart.com
www.evazeisel.org

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