• Award$1000
  • Entries71
  • Creatives18

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Background

Industry

Cosmetics & Beauty

About Your Company

The company creates haircare targeted to African American/multicultural consumers

Execution

Sides

one side -- front graphics only

Size-requirements

Package graphics design applied to 1 packaging structure: 6oz jar with wrap label sized ~22cm x 5.2cm (front panel portion is ~7.7cm x 5.2cm). *Note these are rough estimates for label dimensions, exact dimensions per templates below.

Target Audience

Multicultural women, ages 21-35, all hair textures; experiencing troubled hair caused by styling, chemical treatments and environmental factors; shops by concern/need state and seeking regimen haircare

Colors to Explore

Red

Yellow

Orange

Preferred Fonts
  • Sans-serif

Don't want to see...

Package graphics design is required to restage existing products into another brand portfolio; we are looking for designs that visually communicate a common brand with different collections. Therefore please avoid using fonts, hierarchy, other elements that are either not within the current brand aesthetic or that do not fit with the current brand aesthetic. Additionally, do NOT provide designs that feature a solid red background (per current HAIRepair design) and do NOT provide designs that feature a solid yellow/orange background (per current HAIRestore color code).

Adjectives
Rigid, Concrete, Feminine, Luxurious, Youthful, Serious, Minimal, Modern
Content

Content required on label design: ORS HAIRepair logo, ingredient call-out, product name and description, weight claim

Top 3 Things

1) visually communicate a common ORS HAIRepair brand but with different/unique collections that are easily differentiated; 2) reinforce "red" color code associated with ORS HAIRepair; 3) communicate a serious look/feel inline with current ORS HAIRepair aesthetic

Materials

Contract
Files

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Last updated 06/28/2018 6:11pm
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