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Business Info

Business Name

Winners Nutrition

What do you do?

Manufacture nutritional supplements.

How many sides of the package require graphics design?

One side

List the size requirement(s) for your package graphics design

Various... will be supplied to winning designer.

Target Audience

What is your industry?

Health Care and Biotech

Describe the target audience for your package graphics

Athletes and anyone who takes nutritional supplements for well-being. Male and female of any age.

What 3 things would you like to communicate to your audience through your package graphics design?

product name and benefits, nutritional facts, instructions on how to take.

Style and Concept

What package graphics design styles do you like?

1) Sports Nutrition Supplements... All labels will have different text and colors on the same template.
http://www.optimumnutrition.com/
http://musclepharm.com/
http://www.cellucor.com/
http://www.betancourtnutrition.com/
http://www.universalnutrition.com/
http://www.dymatize.com/
http://www.usn.co.uk

2) Health & Wellness Supplements... All labels will have different text and colors on the same template.
http://betancourtessentials.com/
http://www.vitacost.com/vitacost-synergy...
http://www.simplysupplements.net/
http://www.lef.org/search/health-goal.an...
http://www.hammernutrition.com
http://www.usn.co.za/product/wellness/we...

The design should be simple, yet professional and tie in both lines. In other words, your design should relate them somehow.

What colors do you want to see in your package graphics design?

The color of the bottles and caps will be white so the colors you choose must be compliment this. The logo color is red and light blue with white lettering similar to this logo

http://www.brocku.ca/sites/default/files...

See www.hammernutrition.com to see how colors can effectively be used on plain white bottles. thier seems kinda of bland but they are effective.

What colors do you NOT want to see in your package graphics design?

feminine colors such as pink, etc.

NO wacky/funky/busy/crazy designs

What adjectives should best describe your package graphics design?

Quality, Potency, Effectiveness

What content must be included in the package graphics design?

logo, product name, bar code, nutrition facts chart, various text >> all will be supplied to winning designer.

Do you have additional info or links you'd like to share?

Labels for these 26 products must create a strong brand identity for them. The products are 1) sports nutrition supplements and 2) health & wellness supplements.

Initially, I want to see a general design concept. Once I pick the winning design, I will supply added details such as product names, nutrition fact chart, bar codes, text, etc to be incorporated onto the labels.

The labels have various sizes so you will have to dimension your design to them. I will give the winning designer the dimensions. For the initial design concept however, you can create it without any dimension.

Thank You & Regards.

Materials

Contract
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