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LET ME TELL YOU ABOUT US:
We are the proud manufacturer of the Zapp! Chewing Gum line of products. We are an up-and-coming brand of healthy chewing gum that has been PROVEN to PREVENT CAVITIES. We are a young and fun company that caters primarily to the healthy consumers, modern families, dental offices, and consumers at retail just like you!
We set out to create a better chewing gum that not only tasted great but was good for you.
Our gum is 100% Sugar Free and 100% Aspartame (NutriSweet) Free
Sweetened with 100% All-Natural Xylitol (a natural sugarless sweetener found in the fruits and vegetables you eat everyday!)
HERE IS WHAT WE NEED:
Help us design the best gum packaging on the planet! We need to redesign our current packs for our five flavors: Cool Peppermint, Cinnamon, Cinnamon Apple, Fresh Fruit, and Cool Apple
We are looking for cool designs that blow away the current competition on the shelves!
Overall Dimensions 6 1/32 inches x 4 1/16 inches
Front: 3 inches x 4 1/16 inches (roughly)
Back 3 inches x 4 1/16 inches (roughly)
Our gum is contained within a blister sleeve inside the packaging you are designing - think of "eclipse" or "Dentyne" style packaging - You pop our pieces out of their individual foiled slots.
You are designing the exterior of the packaging- Front & Back
Designs should be at same or HIGHER level than current gum brands on the US market. Please visit your local store for a sampling of competitor products currently offered.
OUR TARGET AUDIENCE IS:
Modern, Healthy Consumers that are looking for great products that are actually good for them.
Consumers that want a gum that not only TASTES GREAT but also PREVENTS cavities!
Athletic and Non-Athletic Types
Higher % of Females
Retail Stores - Target, Walmart, CostCo, Walgreens/CVS/RiteAid
Most people buy our gum for two reasons:
1. It's made with all-natural Xylitol (prevents cavities)
2. There is NO Aspartame (NutriSweet)
Many of our customers will hear about us from their dentist and look for us either online or at retail
WE LIKE THESE DESIGNS:
Fresh, Clean, Sophisticated, Healthy
Orbit (US market) tends to have the most sophisticated packaging of the general chewing gum brands. ***This does not mean we want packaging to look like Orbit.*** It is a reference point as a comparison to the packaging of another brand such as Stryde which we DO NOT like.
Come up with something original that YOU would buy!
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Front of Packaging Should Contain the following:
2. Prevents Cavities
3. 12 Pieces
4. Made with Xylitol
Do Not Include:
1. Picture of Tooth
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