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Business Info

Business Name

Oilixia Skincare

What do you do?

My company creates oil-based skincare. The oils are expertly blended, using a formula of both Plant oils and Essential oils. The formulations take the best natural oil ingredients from around the world and blend them in optimal quantities to give the most effective results. Ingredients are sourced from around the world - for example, Argan Oil from Morocco and Camellia Oil from Japan. The brand is quite a niche one, with selective / premium distribution.

How many sides of the package require graphics design?

We will need the bottle and outer boxes to be conceptualized please.

List the size requirement(s) for your package graphics design

Please see attached information for a rough size guide. This competition is for the concept of packaging only - i.e. the style, logo placement, colour schemes etc. It doesn't need to have every last detail in place.

Target Audience

What is your industry?

Retailing

Describe the target audience for your package graphics

Oilixia attracts a skincare enthusiast. She is between the ages of 25 to 45 years old and often buys premium skincare brands. She knows the benefits of investing in a good skincare regime to prolong the look of youthful skin. She takes time at the end of the day to properly cleanse skincare for her is a daily ritual. She scouts the beauty hall in her department store, and likes to experiment with new brands that she may come across. She is interested in where the ingredients of her skincare is sourced. Most importantly, she wants a product that actually works and expects skincare to give her the results it promises.

What 3 things would you like to communicate to your audience through your package graphics design?

Effective, Expert, Modern, Different from the competition out there.

Style and Concept

What package graphics design styles do you like?

Simple, clean lines, luxurious. It must stand out from other skincare brands on the market - imagine what it would look like on the shelf. I would like to avoid using plain white as a background colour - this colour scheme is used all the time and does not help differentiate between brands.

What colors do you want to see in your package graphics design?

I have attached some mood boards for inspiration. I would like to see warm colours, as this aligns well with 'oil'. There needs to be a metallic in there, as the packaging that I have chosen will be glass (clear) with a metal lid (either silver or gold). The clear glass will likely have a label adhered to it, which will need to be conceptualised. The finished glass bottle will be packaged in an outer carton.

What colors do you NOT want to see in your package graphics design?

No red. No plain white (in vast areas)

What adjectives should best describe your package graphics design?

Eye Catching, Modern, Stand Out, Different, Communicates oil-skincare and the effectiveness of our formulations.

What content must be included in the package graphics design?

The logo. Please see attached uploads for more information.

Do you have additional info or links you'd like to share?

Please see attachments for logos and inspiration.

Materials

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