Five Rows Winery
What do you do?
Make wine in California.
How many sides of the package require graphics design?
List the size requirement(s) for your package graphics design
We need the final product in a high resolution graphics file so our label printer can run it on a Flexo printer on textured felt litho paper. The image can be a couple inches high by a few inches wide. It will be used to replace the current vineyard image on the existing package.
What is your industry?
Food and Beverage
Describe the target audience for your package graphics
We have two customers. The first is the wine buyer at a restaurant or retailer. This buyer makes the decision to bring the wine into their establishment. For this buyer, the package needs to feel high quality and of good value. As with all consumer products, a strong impression is made before they try the product. This buyer first sees the product and then tries it before making the purchase decision. The larger part of the decision is based on the quality of the wine. A small part is based on the buyer's connection with the packaging.
The second customer is the consumer who either buys the wine off the shelf at the store or drinks the wine at the restaurant. They make a commitment to the product before they try it the first time. Repeat purchased are based more on the quality of the wine.
What 3 things would you like to communicate to your audience through your package graphics design?
Style and Concept
What package graphics design styles do you like?
We want something that is eye catching and memorable but yet upscale. It need to look and feel like a $40/bottle wine.
The name Five Rows allows the designer to work off the number five. I am not saying we want the actual number "5" on the label. We probably do not. But it may work to have an image that includes 5 of something. See below for our package on Block Nine wine.
We are not set on a abstract image but that might work in this case. Especially an abstract image that has five identical objects. We are open and will provide feedback during the next two weeks.
What colors do you want to see in your package graphics design?
We are open to any colors but likely a total of one color.
What colors do you NOT want to see in your package graphics design?
Upscale wines typically do not have bright or neon colors. It needs to look like a $40 bottle of wine.
What adjectives should best describe your package graphics design?
unique and identifiable.
What content must be included in the package graphics design?
No content is needed. The content that's on the package today will remain. We are simply looking for a new graphical image that's more inspiring/cooler/better than the vineyard image we have today, which is a bit bland.
Depending on the nature of the image, we may emboss the image to give the raised image more prominence on the label. We could also make it glossy if needed.
We recommend before you start this project you stop at your local wine shop and get a good feel for wine label marketing.
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