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Business Info

Business Name

Natural Insight

What do you do?

We help businesses (mainly in the retail industry) organize their staff by providing tools to manage schedules & tasks. We are all about a connected and empowered workforce.

We want to make retail execution fun and natural. We provide iPads and iPad minis to our customers because it's more useful but also because it's more fun. Tools that we want to personalize.

How many sides of the package require graphics design?

We want a design for a vinyl decal that we would put on the back of iPads and iPad minis. We would also like to have a sleeve for the box that the iPad originally comes in.

List the size requirement(s) for your package graphics design

Dimensions can vary since the decal doesn't have to reach all corners. There are a lot of very cool examples of decals that don't.

For full official specs see Apple's "Case Design Guidelines for Apple Devices" at :

Target Audience

What is your industry?


Describe the target audience for your package graphics

Store managers managers. Usually in their 20s or 30s.

The devices will also be used in tradeshows.

What 3 things would you like to communicate to your audience through your package graphics design?

We want this design to be a statement about Natural Insight's brand. That we are
- Clean and efficient
- Design conscious
- More willing to have fun despite the fact that we are all about quality of execution.

Style and Concept

What package graphics design styles do you like?

Designs that are clean and dynamic but not chaotic.

"Messy" can look cool, but not when you are all about organization and execution. Sends the wrong message.

What colors do you want to see in your package graphics design?

White, blue, green. See www.naturalinsight.com for a better feeling.

We use a lot of smiling faces. We think this could be appropriate for the sleeve but not for the decal.

What colors do you NOT want to see in your package graphics design?

Nothing in particular

What adjectives should best describe your package graphics design?

Fresh, cool, clean, fun, professional

What content must be included in the package graphics design?

Natural Insight logo and name.

Optional: "Fresher Data, Better Decisions"

Do you have additional info or links you'd like to share?

Some clean-but-cool decals



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