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Business Info

Business Name

Verdan SarL.

What do you do?

Verdan is a manufacturer of natural crystal deodorant. Verdan deodorant, MineralProtect, is 100% natural and made from mineral crystals. MineralProtects unique 100% natural formula provides 24 hour odor protection without synthetic ingredients or chemical agents. Its unmatched effectiveness is a direct result of the pure and undissolved odor-inhibiting mineral crystals contained in each bottle which guarantee maximum odor protection.

MineralProtect is a high-end, luxury deodorant made from the highest quality natural minerals which includes no synthetic ingredients. MineralProtect will be priced at approximately $12-14 USD.

How many sides of the package require graphics design?

The bottle will require a front and back, but it can be designed to be printed on one rectangle sticker.

List the size requirement(s) for your package graphics design

The label should not exceed 80mm in height. Beyond the max. height the designer is to use their best judgment for the label size.
The bottle dimensions are:
o 39 mm in diameter
o 122.5 mm in circumference
o 113 mm tall bottle
o 48 mm tall pump
o 161 mm in total height
o 15-18 mm of crystal at the bottom of the bottle

Target Audience

What is your industry?

Natural & Organic Personal Care & Cosmetics

Describe the target audience for your package graphics

Age 25-55
Men and women
Healthy, natural lifestyle
Higher education - college education or higher
Upscale, socially responsible

What 3 things would you like to communicate to your audience through your package graphics design?

- Natural
- High quality (expensive, justified high price)
- Original / unique

Style and Concept

What package graphics design styles do you like?

The central focus of the label should be the VERDAN crystal cluster logo and the easily apparent crystals at the bottom of the bottle.
The brand name MineralProtect should be in a font that complements the VERDAN font.
The label should be designed to be a transparent sticker.
The crystals floating at the bottom of the bottle must be clearly visible.
The transparency of the inner tube/pump must be clearly visible.
Colors on label should be cold, crystal feel, like shades of blue or grey.
There is an attachment of other designs I like.
The design can include additional graphics, such as soft, curving lines/graphics that divide or segment the label.

What colors do you want to see in your package graphics design?

Follow the colors of the VERDAN logo that is attached (blue and green). Additional colors can be used such as grays, or variations of blue and green. All colors should have a natural/organic feel.

What colors do you NOT want to see in your package graphics design?

Follow the logo colors, plus cool grays and light blue. Other colors should not be included.

What adjectives should best describe your package graphics design?

Natural
Fresh
Soft
Expensive
Original

What content must be included in the package graphics design?

Front Label:

Brand Name: MineralProtect
Product Description: Natural Deodorant (bold, inline parallel to the base and below the brand name)
Tagline: 100% Natural Origins for superior protection
Fragrance free
No Synthetic Alum
Logo: VERDAN Crystal
Weight: 100 ml e 3.4 fl. OZ. (Front Size 1/16" if label is Less Than 5 Sq. In. or 1/8" if label is 5-25 Sq.In.)

The weight must be in bold, within the bottom 30% of the label, inline parallel to the base, separated from other printed matter by a space equal to at least the height of the lettering, aspect ratio of height to width must not exceed 3:1.


Back Label:

For all skin types
No Aluminum. No Parabens.
100% Natural, undissolved mineral crystals prevent odor and guarantee 24 hour protection.
Swiss & U.S. Patent
INGREDIENTS: WATER, POTASSIUM ALUM, BENZYL ALCOHOL
(Font size: 1/16", or 1/32" in height if labeling Surface is less than 12 Sq. In.)
How to use:
Apply to clean skin after bath or shower. Pump spray 2-3 times under your arms or on feet to prevent odor.
12M (small trash can/expiration logo)
Manufactured for VERDAN SrL.Draizes 3, 2000 Neuchtel, Switzerland www.mineralprotect.com
Bar code

Do you have additional info or links you'd like to share?

An example of the label layout is attached. It shows what must be included on the front label. It does not have to be followed exactly, but all elements must be included.

Two pictures of the bottle are attached. I would like to see the design imposed on the bottle so I can see what the final label will look like on the bottle.

Materials

Contract
Files

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