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LET ME TELL YOU ABOUT US:

We're a young company searching for a branding concept for MoonWater(tm) bottled water. While the bottle will make clear that THIS WATER IS NOT FROM THE MOON, we hope to capture public excitement about the recent discovery of water on the moon in a tangible form. We are looking for partners in charitable organizations that support space exploration causes, who would receive a portion of MoonWater(tm) sales.

HERE IS WHAT WE NEED:

We need a label that will be affixed to MoonWater(tm) bottles, including graphics and a prominent display of the MoonWater(tm) brand, ideally in a humorous presentation.

OUR TARGET AUDIENCE IS:

Initial customers are concession, bookstore and cafeteria facilities related to tourist venues, airports, transit centers, museums, science centers, party locations, and other venues attractive to children, and attractive to others interested in space and exploration.

We want adults to laugh at the opportunistic nature of the product, and ideally tongue-in-cheek humor (examples - "Scientists believe water on the Moon may have an H20 molecular structure; we've captured this molecular structure for your Earthbound enjoyment;" "NASA launched a rocket into the moon to obtain water. We offer similar results at a drastically lower price.")

We want to spark children's imagination.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The moon must be a prominent element of the design. We have attached two files designed to provide dimensions and certain requirements with respect to the label design. The first is a more detailed file showing some required information, in a 10oz label format. The other two are design files for a .5 liter label format. We anticipate that the 10oz label may be too small to accommodate the details of our desired branding, so are looking for designs that would apply to the .5 liter format

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