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LET ME TELL YOU ABOUT US:

Hi there, my name is Shed...

Thank you for looking at this brief.

Im an author (see IDEAS MAN on Amazon), comedian and entrepreneur - and Im very fortunate to create novelty products (you can see some on my site Ideas Man.co.uk under Products unsurprisingly enough!).

This brief is to create the design for the card label that will form the top centerpiece of the packaging for a new product called the MARTIN LOOFAH KING. (It's a loofah mitt with an image of Martin Luther King on it...).

Hopefully this product will get a lot of press, so your design will potentially be seen by many people around the world...

Thank you so much for your time and skill and looking forward to working with you.

All the best,

Yours,

Shed

HERE IS WHAT WE NEED:

BRIEF FOR MARTIN LOOFAH KING LABEL

This brief is for the design of the label for a new product that is a 'Loofah Mitten' printed with the face of the 60's civil right's leader Martin Luther King.

Both the FRONT and BACK of the label need to be designed...using the cutting guide template attached

The design needs to be bold and eye catching so it will capture the customer's attention...

I am very open and grateful for your creativity to make the label even better and funnier...

DIMENSIONS

The labels are both 8cm (eight centimeters) HIGH by 17cm (seventeen centimeters) WIDE

(Please use the template as your guide).

DETAILED BRIEF

FRONT

The Title: MARTIN LOOFAH KING

An illustration or image showing the reverse side of the Loofah with the slogan "I have a clean" on it...

The image of my face

The text: from Shed Simove, Ideas Man, www.IdeasMan.co.uk

Optional text: Have a wash and be inspired today!

Optional text: Wash & Go Start A Revolution

Optional text: Loofah Mitt printed with the image of the inspirational 60's civil rights leader...

Optional text: TURN ME AROUND...

(These optional texts can be placed on the back too)

BACK

The text: MARTIN LOOFAH KING

The text: Contents: 1 Political Loofah Mitt

The image of the book 'Ideas Man'

The text: Created by Shed Simove, comedian, entrepreneur and author of the bestselling success book IDEAS MAN - out now! www.IdeasMan.co.uk

Space for the Bar Code a solid white or black box that is 4cm wide and 3cm deep

The text: and Shed Simove www.TheTalentShed.com

Anything else you think might be fun or newsworthy

LOOK

Dynamic, sexy, powerful, eye catching, fun, modern

COLOURS

The colours of the loofah are cream and dark brown, so Id suggest using thoseand / or I also think blacks and whites will work too Im open to you using any colours as long as it wont clash with the loofahbut my gut says Creams, Dark Browns, Black & White...but you're free to convince me otherwise!

TEMPLATE

Please use the cutting guide template attached

Thank you

Yours,

Shed

OUR TARGET AUDIENCE IS:

We need to capture the attention of the browsing customer in three seconds, so the wording of the title must be instantly clear, readable and powerful...

WE LIKE THESE DESIGNS:

Anything sexy, slick, cool, powerful and fun....

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

See brief above...

Materials

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