Who are you?
Matrix System is the first aftermarket paint manufacturer to successfully bring to market a complete line of intermix system toners, pearls, and companion products. The owner challenged body shops across the country to Put it to the Test and by doing so he helped to open minds and create new market segments.
Since bursting onto the national scene, Matrix System has been selling its AccuShade Intermix paint systems, FX Series custom colors, clears, primers, and reducers to over 350 jobbers and thousands of body shop customers. The AccuShade Intermix System now leads the product line, giving body shops the ability to produce over 65,000 colors with exact formulas.
For more information, visit: www.matrixsystem.com.
What do you need?
We are looking for a packaging concept to cover our brand new paint pen, aerosol, and bulk paint lines. We would like to see something sleek and sexy so that we stand out from the competition. The design will need to be carried across all three lines of products.
Our competitors consist of: Dupli-Color, Rust-o-leum, and Krylon.
Who Is Your Audience?
Our audience is the Do-It-Yourself, automotive enthusiast. These people shop at Pep Boys, AutoZone, Advanced Auto Parts,O'Reilly's Auto Parts, and Discount Auto Parts.
We Like These Examples
You have the choice of using a variety of names since this is still something that is up in the air for us. These include: ProColor, Precision Color, QuickColor, and/or ColorFix.
See attachments as an example.
We Absolutely Must Have
Our Matrix System logo as part of the packaging.
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