LET ME TELL YOU ABOUT US:

LUCA Sunscreen. we are the first US company to voluntarily place a UVA rating system on our packaging. The rating system is Critical Wavelength. We are a small sunscreen company. The company was started by a surgical pathologist becuase his children were allergic to sunscreen.

HERE IS WHAT WE NEED:

We like our packaging (which is new to us). Some industry experts have commented that it is not FEMININE enough. We would like to gently make this packaging more feminine. We want Critical Wavelength and the numerical value to stay on the front. it does not have to be in the current size and placement. Our products provide the highest level of UVA / UVB protection in the US. we back this claim with our rating system (Critical Wavelength) and the tests we use to arrive at these numbers

OUR TARGET AUDIENCE IS:

Our target market are females 35 and older. Our proudct is perfect for all ages, but is considered high end. The price point is $30.00 for 100 ML. This product is sold in spas, dermatologist & plastic surgeon's offices. We sell in cosmetique boutiques as well. This product is also perfect for cold wintry environments. The daily moisturizer is excellent protection from the wind.

WE LIKE THESE EXAMPLES:

We like clean packaging. such as Neutrogena. we want young and feminine packaging. Men still use this product, but the women make up the majority of buyers

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

SPF value and Critical Wavelength and value. LUCA (has a slight Di behind it)