What do you do?
Magnus Chemicals develops, manufactures and distributes chemicals for water treatment applications.
How many sides of the package require graphics design?
List the size requirement(s) for your package graphics design
height : 221 inc
Depth: 210 inc
(See enclosed file)
What is your industry?
Describe the target audience for your package graphics
Operators of mechanical rooms, building construction sites. Laboratories
What 3 things would you like to communicate to your audience through your package graphics design?
Simple yet sophisticated
Clear differentiation of French and English language
Consistent with Magnus brand image
Style and Concept
What package graphics design styles do you like?
Packaging should be in line with our already existing test kit (picture enclosed)
What colors do you want to see in your package graphics design?
Blue background (Pantone 287 C)
C:100, M:68, Y:0, K:12
R:0, G:83, B: 155
White text + logos
Orange line and orange in the logos (Pantone 179C)
C:0, M: 79, Y: 100, K:0
R:241, G: 93, B: 34
What colors do you NOT want to see in your package graphics design?
Anything except blue, white and orange!
What adjectives should best describe your package graphics design?
What content must be included in the package graphics design?
See attached powerpoint presentation. Use the exact text as mentioned.
Typographie : UNIVERS - 57 condensed, 67 Bold Condensed, 55 Roman, 65 Bold, CE 45 Light, CE 55 Medium, CE 65 Bold
Arial : Italic, Bold, Bold Italic
Do you have additional info or links you'd like to share?
There are no other colours to be used than Blue - White and Orange
The orange line should be used as a graphical element (see attached pdf of 'Pochette' to see the idea)
The symbols of the sun and the biodegradability should be made white on a transparent background.
Also the Made in Canada logo should be transparent.
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