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Business Info

Business Name

Clarion

What do you do?

Clarion produces environmentally friendly water disinfection products used in hydroponics and other industries. This project is for a liquid water disinfection product called IoMax, which is extremely effective at controlling harmful pathogens water, but is safe and non-toxic.

How many sides of the package require graphics design?

multiple

List the size requirement(s) for your package graphics design

The label is shrink-wrapped around a cylindrical plastic container.

the label area is 8.5 inches tall and 39 inches around.

Target Audience

What is your industry?

Retailing

Describe the target audience for your package graphics

target audience is hydroponic farmers in the US. They are highly scientific and technically oriented. They are mostly male between the ages of 20 and 40.

What 3 things would you like to communicate to your audience through your package graphics design?

-our product is highly scientific and we want our labelling to look high-tech
-our product is extremely safe and natural / "green" / eco friendly
-we want our product to stand out from the competition but also look appropriate for the channel. See attached pdf for examples of competition and other labels.

Style and Concept

What package graphics design styles do you like?

See attached pdf

What colors do you want to see in your package graphics design?

Purple
Green
Blue
Black

What colors do you NOT want to see in your package graphics design?

Red, Pink, Yellow

What adjectives should best describe your package graphics design?

Bold, eye catching, high-tech, clean.

What content must be included in the package graphics design?

The design must include all label text in attached document.

It also must include the iomax logo and the clarion logo, also attached.

The UPC code, also attached, must be included.

Do you have additional info or links you'd like to share?

Additional notes: the bottle will be made of BLACK HDPE plastic, and the wrap will be made of PVC. See image and drawing of bottle attached

The label content PDF shows the current label design, which is a vinyl sticker. Part of this project is to move away from stickers to the wraps.

Materials

Contract
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