Food & Beverage
About Your Company
The project is about a new premium aperitivo spirit brand (a type of vermouth) that will be infused with CBD Hemp Oil. CBD is a chemical element from Cannabis plant, very beneficial to the health (especially for gut), with no psychoactive side effects, totally legal. The full name of the product is "GALEN'S NEOAPERITIVO".
Why GALEN? - Galen (129 A.D. - c. 216 A.D.) was a Greek physician, writer and philosopher – among the first ones making references about the use of cannabis. He is considered the most important physician of the ancient world after Hippocrates and his theories dominated European medicine for 1.500 years. Why NEOAPERITIVO? - We want to emphasize that we are a new (NEO) kind of aperitivo drink.
2 sides (front and back label of the bottle)
Here you can see the full technical details: https://www.vetroelite.com/en/shop-en/spirits/design-collection-en/bartender-en.html
Mixed gender, high income, urban, 25-44, mindful, intrigued by craft products, fashion and fine art, always looking first for new (taste) experiences (incl. products infused with Cannabis - CBD Hemp Oil), enjoying early evening/after work drinking occasions with friends at trendy venues.
Colors to Explore
Don't want to see...
Cannabis leaves and relevant signs - reflecting a cheap, low quality, illegal image - should NOT be used unless you find a creative/discrete/premium way to do so (e.g. by using a kind of subliminal, illusion effect where ones recognizes the shape after cautiously watching the label).
We need a very distinctive label (incl. logo) for our brand reflecting the ART DECO philosophy but given with a new/contemporary perspective.
You need to decide if on the label you may want to use GALEN'S historical portrait image/drawing (https://www.alamy.com/search.html?qt=galen%20physician&imgt=0). If you do, please find a very creative and unexpected approach and not just a classic/boring one (i.e. https://www.google.com/search?q=diplomatico+rum&rlz=1C1GCEB_enGR818GR818&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi81PHP3rThAhXl0eAKHafsBdEQ_AUIDigB&biw=1026&bih=489#imgrc=vOZ1LOFdHb40KM:). Also, you need to state what will be the licencing implciations for us.
The label should be clear, memorable and eye-catching among dozens of competitive brands both on the shelves of premium liquor stores and in prestige bars (on the shelf behind the bartender/guests tables). Please respect the dark environment of the bars, so make sure that all label’s elements (logo, font types/sizes, colors, designs/icons) should be clear/readable, yet aesthetically great.
There is an option to paint the label on the bottle or have full bottle sleeves. So, the label can use potentially the entire bottle as its "canvas".
Due to our connections with nature/organic(and cannabis) we would probably like to see more emphasis on green color (this will also differentiate us for the most established aperitivo brands that are mainly in red color: https://www.liquor.com/slideshows/bitter-red-liqueurs/#gs.2vj2d2 ).
Besides technical info (70cl | 37.5% alc.) words/phrases/signs like the following must be used:
• "Limited Release"
• "Infused with 100% Organic CBD Hemp Oil"
Top 3 Things
Premiumness, Art Deco, Organic/Nature ingredients
Here are some links about ART DECO style in terms of colors, shapes, look & feel. We do not want to create something retro/vintage - we want to use some elements of this style to create nostalgia but provided in a modern way.