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Business Info

Business Name

Collaborative Advantage marketing

What do you do?

Manufacture, develop and market a wide array of food products

How many sides of the package require graphics design?

Single

List the size requirement(s) for your package graphics design

5.71 x 7.87 x 4.72 in bag

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your package graphics

Blue Collar, Age range:18-45, outdoorsy, fun, southern,

What 3 things would you like to communicate to your audience through your package graphics design?

Must convey the "snack" category
Fun
Delicious

Style and Concept

What package graphics design styles do you like?

Snack category inspired

What colors do you want to see in your package graphics design?

Open- Fun, bright colors would be preferable

What colors do you NOT want to see in your package graphics design?

Open

What adjectives should best describe your package graphics design?

Fun, delicious, outdoorsy, blue collar

What content must be included in the package graphics design?

Product Description/name
Snack category inspired theme

Do you have additional info or links you'd like to share?

Item
This item is a pan fried potato snack.
*Bite size
*Quick cooking
Crispy quick snack or side dish
*For parties, tailgaiting, everyday snacking, Side dish with a meal

Design
The design should reflect the snack category
*Fun imagery
*Bright colors
Targeted to the southern, outdoorsy, Walmart type consumer
*Focus on a cool look with ties to the interests of blue collar customers

Materials

Contract
Files

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