Collaborative Advantage marketing
What do you do?
Manufacture, develop and market a wide array of food products
How many sides of the package require graphics design?
List the size requirement(s) for your package graphics design
5.71 x 7.87 x 4.72 in bag
What is your industry?
Food and Beverage
Describe the target audience for your package graphics
Blue Collar, Age range:18-45, outdoorsy, fun, southern,
What 3 things would you like to communicate to your audience through your package graphics design?
Must convey the "snack" category
Style and Concept
What package graphics design styles do you like?
Snack category inspired
What colors do you want to see in your package graphics design?
Open- Fun, bright colors would be preferable
What colors do you NOT want to see in your package graphics design?
What adjectives should best describe your package graphics design?
Fun, delicious, outdoorsy, blue collar
What content must be included in the package graphics design?
Snack category inspired theme
Do you have additional info or links you'd like to share?
This item is a pan fried potato snack.
Crispy quick snack or side dish
*For parties, tailgaiting, everyday snacking, Side dish with a meal
The design should reflect the snack category
Targeted to the southern, outdoorsy, Walmart type consumer
*Focus on a cool look with ties to the interests of blue collar customers
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