• Assured$500
  • Entries6
  • Creatives5

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Background

Industry

Food & Beverage

About Your Company

We are a micro-distillery that focuses on handcrafted Rum and Vodka. Our target audience are tourists and locals alike who are looking for an adventurous and educational experience.

Execution

Sides

One (front)

Size-requirements

This is a tapered design.
4.3" (W) at top and 4" (W) at the bottom. Overall height of 5.45" (H) at mid-point of the label.
Please use the attached template, "HHD Tapered Label Die Template".

Target Audience

1) Age Range: 25 - 65
2) Gender: Male & female
3) Vast majority of customers are tourists from all over the US.
4) Household demographics range from typical 2 heads, 2 children to 2 heads, retired.
5) Visitors typically fall in middle-middle to upper-middle income households. Lots of retirees as well.
6) Visitors have an interest in learning about and experiencing new things.

Colors to Explore

Designer

Preferred Fonts
  • Sans-serif

Don't want to see...

1) Please stay away from designs that are meant to be stand alone. It is important to remember this is a series packaging design.
2) Please refrain from using additional colors that clash too harshly with the existing brand colors (please reference "HHD Branding Elements & Variations.ai" for current brand colors).
IMPORTANT: please read the attached file "HHD Products Label Creative Brief" for in-depth design guidance

Adjectives
Masculine, Organic, Concrete, Luxurious, Youthful, Serious, Complex, Modern
Content

1) Must include (at minimum): 1 of 3 logo variations, brand font type, and branding colors
2) Must include Product Name, Class, Type, Volume, ABV, and Proof.
3) Please utilize "HHD Branding Elements & Variations" if needed.
IMPORTANT: Please reference the attached file "HHD Products Label Creative Brief" for in-depth design guidance.

Top 3 Things

1) Modern but respectful of tradition
2) Adventurous
3) Premium

Additional Info

Please refer to "HHD Products Label Creative Brief" for in-depth design guidance. The brief will have influence examples, guidance, bottle type, etc.

Materials

Contract
Files

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