What do you do?
We manufacture special effect laser projectors to use in home and industrial applications. The original product was created as a nightlight for the Inventor's daughter so she would fall asleep easily. Not only are we in the middle of a marketing face lift where we are looking for bright new ideas for our website and flyers but we are launching a brand new product, the BlissLight Spright-lite which we have already presold 155,000 of. This easy to use landscape laser projector creates thousands of pin points of green light on any surface. Use it to light up landscape, water features, add atmosphere to a party, ect. The applications are only limited by your imagination! The BlissLight Spright (http://www.blisslights.com/index.php?opt...) was the first version of this product. The new Spright-lite will be even more affordable. Our biggest selling season is the Holidays, everyone is looking for an inexpensive and unique way to be festive. Help us create a fresh new package cover for the product. We are in the middle of remodeling our website to be fresh, clean and modern but still unique, so this will give us a head start. The product will come in 3 colors; red, green and blue; but we want one simple package for all 3. Pictures doesn't do our product justice, you have to Turn It On!
How many sides of the package require graphics design?
1 (front side), there are 6 sides but we will produce the other 5 sides based on the winning design
List the size requirement(s) for your package graphics design
10" x 11" are the dimensions of the front side
What is your industry?
Describe the target audience for your package graphics
Our main target is homeowners who maybe dont have the time to set up their own lights or want to hire a professional. We sell well with older crowds as well since set up is simple and our light does not require standing on a ladder. Our product can be set up in minutes, it is energy efficient and creates a truly unique and beautiful effect. That makes it great for just about everyone.
What 3 things would you like to communicate to your audience through your package graphics design?
-Our light is simple to use.
-Completely different than other landscape lighting, Just Turn It On and you will see
-Creates instant atmosphere
Style and Concept
What package graphics design styles do you like?
What colors do you want to see in your package graphics design?
Green, red, blue, black, tan, off white, gray, white
What colors do you NOT want to see in your package graphics design?
Nothing is off limits, just not too many different colors
What adjectives should best describe your package graphics design?
simple, modern, unique, brilliant, fresh
What content must be included in the package graphics design?
must show what the product does either with a real photo of ours or an interpretive version, we have put some in the share file section if you want more you can look on our website
Use our current logo or a variation of the logo, we are open to some change
Use the tag line; Just Turn It On
The name of the product itself: Spright-lite
Do you have additional info or links you'd like to share?
I shared a file of what our old retail package looked like, so you know what we have done and keep in mind we want something different
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