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Business Info

Business Name

Baby Your Hair (from STJS Enterprises)

What do you do?

Hi all. We are a startup company located in Atlanta, Georgia. We make and sell hair products that are targeted for women and girls of all ages. In fact, our current product "Baby Your Hair" is designed to grow and protect hair in its natural state.

How many sides of the package require graphics design?

Single Side; it is a jar that will require one continuous label surrounding the circumference.

List the size requirement(s) for your package graphics design


Target Audience

What is your industry?


Describe the target audience for your package graphics

For this label design, were are targeting primarily females from with purchasing power from 50+ all the way down to college aged and late teen girls (with purchasing power)

What 3 things would you like to communicate to your audience through your package graphics design?

1) We are selling a hair growth/strengthening formula called "Baby Your Hair" to women looking to grow and strengthen their natural hair.
2) The design should portray a feeling of naturalness, authenticity and trust
3) Our company and our product stands out as an alternative to several agents

Style and Concept

What package graphics design styles do you like?

Approximate Shape of the Jar (our bottle will be shorter--also label will require one continuous label surrounding jar): http://www.sallybeauty.com/doublebutter-...

Design with a jar showing examples of fonts on jar: http://www.sallybeauty.com/curl-boosting...

Design showing how the model's photograph can be integrated on the label of the jar:

What colors do you want to see in your package graphics design?

Be creative. Any appropriate colors should be fine.

What colors do you NOT want to see in your package graphics design?

No Neon

What adjectives should best describe your package graphics design?

Natural, Reliable, Trustworthy, Authentic, Beautiful

What content must be included in the package graphics design?

Part of the project will be setting up the words "Baby Your Hair" on the package which will be utilized for the logo. Facts will be included on the right side of the label.

Again, the product should be named "Baby Your Hair" where the word "your" would be small in font size. In fact, if someone should look at the jar from far away, it might read like "Baby Hair".
The design of the words for Baby Your Hair should be in three rows--like this:

"Baby (big font)
Your (small font)
Hair" (big font)

Again, Baby your Hair will be our Logo and is currently being trademarked.

Do you have additional info or links you'd like to share?

Please note that we'll need you to insert a picture of hair model's photograph on the jar. We will supply this picture shortly. This will show authenticity. The actual model will show her actual hair - no wigs, no extensions, etc. It's all about promoting natural hair growth. This is important if woman wants to grow her hair underneath a wig (or extensions) --or if a woman would like her teen to delay the introduction of perms-----and utilize "Baby your Hair" to keep her natural hair growing.

Jar: The jar will be a white frosted jar with a white top. Dimensions will be supplied shortly.



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