LET ME TELL YOU ABOUT US:
Calabasas365.com is one in a series of local news web sites that we're rolling out across Southern California. Think local newspapers, without the paper.
We also post videos, offer occasional live streams, have a forum, classifieds, traffic info and weather.
HERE IS WHAT WE NEED:
We have a van that we'll use for newsgathering and broadcasting. Just as importantly, though, it will be our main promotion within the town.
Most van wraps are way too busy, so while we want some interesting graphical elements, we need the primary URL to be bold and visible.
It's not a tv van, though, it's the internet. Perhaps you can build on the red bubble theme of our logo. Or, on the lower parts of the van, maybe you can add something that reminds viewers of the internet. There's room for creativity.
OUR TARGET AUDIENCE IS:
We want people to see the van and say, "Wow, our small town has a news van that looks pretty cool. I should check out that web site."
Our typical reader? A suburban 40ish-year-old parent with some kids.
WE LIKE THESE EXAMPLES:
Please take a look at the feel of calabasas365.com. We don't want the mountains that are in the header, but it will let you see what we're all about.
We've attached our logo, the primary AI template (ford437.ai) for the actual submission to the print shop, as well as a few photos of the van.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Our logo is a large PSD, but the design needs to be vector graphics because it's large, so it will need to be converted.
HERE'S A CATCH! Because we can't afford to have a van in every small city, we're going to need a design where we can physically change the first part of the url, depending on where we are. Therefore, the design will have to work with a short url (simi365.com) up to a long one (thousandoaks365.com) without bleeding over the door dividers or anything else that will make it look stupid. We'll use different magnetic overlays, depending on the town.
Questions? Don't hesitate to ask.
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