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Business Info
Business Name
Innovative Concepts
What do you do?
Investing in innovative products
How many sides of the package require graphics design?
Multiple sides
List the size requirement(s) for your package graphics design
See attached Tetrapak TPA500 template
Target Audience
What is your industry?
Food and Beverage
Describe the target audience for your package graphics
Aimed at Grab-n-Go market for on-the-run water in convenience stores and supermarkets etc. Offers a more environmentally friendly alternative to plastic bottles.
What 3 things would you like to communicate to your audience through your package graphics design?
This package contains quality water - message has to be clear as the water is not visible and it will be sitting beside water in plastic bottles in fridges.
Graphics & text must be simple and striking - no fussy designs - clear and modern.
Environmentally friendly and recyclable packaging.
Style and Concept
What package graphics design styles do you like?
Some sort of design metaphor for water ...
What colors do you want to see in your package graphics design?
Colours that are associated with water - blue / white
Blue should be very vibrant
Strong colours
What colors do you NOT want to see in your package graphics design?
Anything earthy such a brown, green or black
What adjectives should best describe your package graphics design?
Simple, Clean, Dynamic, Innovative, Fun
What content must be included in the package graphics design?
Product name in large distinct text: Aqua-Water.
Text about source, mineral content, environmental, recyclability to go on side or back of package (This will be supplied later).
Front of package and sides will be seen when stacked up in a convenience store fridge so are the most visually important aspects of the carton.
Do you have additional info or links you'd like to share?
Materials
Contract
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