Food & Beverage
About Your Company
Our target customer is health conscious, active and the primary grocery shopper for the family. We provide them with a mix to quickly prepare energy bars made with clean ingredients from trusted sources, that can be taylored to their taste and family's needs. The mix includes dates and a blend of superfoods, which are combined with with kitchen staples (fruits, milk, applesauce, etc.) in a blender to create a bars that are actually fresh. Mix ingredients are sourced from local farms and suppliers where possible. Once the product is launched, plan to feature farms/suppliers, to highlight clean and sustainable ingredient sourcing core to the brand.
1- front x 4 flavors (similar design across flavors)
6.75" w x 8.5" h
Active women who are health conscious but limited on time. The snack is targeted at: 1) moms in urban or suburban neighborhoods (focusing first on the Chicago market) and 2) working professionals who are looking for a breakfast or dessert alternative that satisfies the sweet tooth while also providing substance. The target customer tends to be well educated and pays attention to how their food is sourced.
Colors to Explore
Top 3 Things
Fun, Healthy, Fresh
Looking for a packaging design that can be used across the 4 flavors with just small differences (e.g. coloring of flavor text). The flavors are: Brownie Batter, Better for you Butter Cup, Vanilla Cake and Oatmeal Cookie Dough