LET ME TELL YOU ABOUT US:
Were Liberty Orchards Company, in Cashmere, Wa. Check out our website, libertyorchards.com, to learn about our history and products. We have developed a brand new product, named Orchard Bar for the healthy nutrition energy snack market. The Orchard Bar is all natural and made of fruits, nuts and seeds.
HERE IS WHAT WE NEED:
A package design for a nutrition bar that will sell in Food, Drug and Mass Market stores. The design should show application (color, copy, etc) to 4 different product/flavors, and commmunicate the following:
FRONT FACING OF BAR (5 x 1.5)
1. BRAND NAME: ORCHARD The brand name is Orchard, which needs to be prominently stated. The product line is Orchard bars. The word bars can be used as a brand descriptor, as in ORCHARD bars (smaller type for bars), or the product name can be Orchard Bar with Bar in equal prominence with Orchard
2. PRIMARY POSITION/DESCRIPTOR: All Natural Energy From Fruits, Nuts & Seeds
3. INDIVIDUAL PRODUCT NAMES (4 Different Productsthe PRODUCT NAMES need to be clearly stated, the ingredients should be communicated visually.)
BERRIES & NUTS (Strawberries, blueberries, cranberries, walnuts, pecans, sunflower seeds, flax seeds)
CRANBERRY APPLE CRUNCH (Cranberry Apple, walnuts, pecans, sunflower seeds, flax seeds.)
PINEAPPLE COCONUT MACADAMIA (Pineapple, coconut, macadamias, cashews, brazils)
BLUEBERRY POMEGRANATE ALMOND(Blueberry, pomegranate, almonds, pistachios, sunflower & flax seeds)
Special Note: This product truly TASTES GREAT! We are especially interested in designs that convey an expectation of deliciousness.
4. NET WEIGHT: 1.8oz
BACK OF BAR (5 x 1.5)
1. SECONDARY ATTRIBUTES
No cholesterol or trans fats
Non-GMO (No genetically modified ingredients)
2. LABEL REQUIREMENTS.Ingredient Statement, Nutrition Facts Box, UPC Code, Company Name & Address, Web Address.
OUR TARGET AUDIENCE IS:
25-65 active, health-conscious adults seeking a more wholesome, ALL NATURAL, GOOD TASTING nutritious, snack FULL OF FRUITS & NUTS. These are consumers of energy bars and similar products.
WE LIKE THESE DESIGNS:
Odwalla Bars, Larabar, Clif bars, Clif Nectar, Pro Bars, Kind bars. These bars are the main competition in the category. Please note that our wrapper will not have a clear, see-through feature as with the Kind bars. Instead, it will be like the others with full ink coverage.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The design should echo the positioning descriptor All NATURAL ENERGY FROM FRUITS, NUTS & SEEDS. Designs with prominent visual representation of the primary fruit and nut ingredients are of interest, however wed also consider other approaches. We also want to see graphical designs that can be adapted for various flavors by changing colors, copy and visual elements.
The package will be a metallised film wrapper with either a gloss or matte finish depending on what suits the ultimate design. Therefore, the design SHOULD NOT, anticipate any clear cellophane window(s) through which the product will be visible.
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