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Business Info
Business Name
Runa
What do you do?
Runa Guayusa is a caffeinated holly tea that has been part of a 2,000 year cultural tradition.
How many sides of the package require graphics design?
6
List the size requirement(s) for your package graphics design
3.5" x 3.5" x 4" box should ideally look like the style of a PG Tips or Lipton Black Pearl box. Innovation is rewarded!
Target Audience
What is your industry?
Food & Beverage
Describe the target audience for your package graphics
25-40 year old, skew female, college degree, conscious consumer, sustainability, local and sustainable food (Whole Foods)
What 3 things would you like to communicate to your audience through your package graphics design?
We would like to work closely with our established style guide to make an innovative new packaging using 100% post consumer recycled material. We would like to highlight the Runa "texture" seen in the style guide and use high quality inks to create vibrant colors on a recycled cardboard.
Style and Concept
What package graphics design styles do you like?
Whole Foodsie
What colors do you want to see in your package graphics design?
Our color palette is attached in our style guide
What colors do you NOT want to see in your package graphics design?
We want vibrancy - don't dull it down
What adjectives should best describe your package graphics design?
Sustainable, authentic, crafted, not over-packaged
What content must be included in the package graphics design?
The content is all in the style guide
Do you have additional info or links you'd like to share?
Great work will be rewarded with ongoing design project.
Materials
Contract
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