LET ME TELL YOU ABOUT US:
Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden, Sylvia Browne, and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.
HERE IS WHAT WE NEED:
We need a creative cover design for a 6 CD + workbook audio program called:
Main Title: The Entrepreneurial Challenge
Subtitle: Why This Is The Best Time To Start A New Business, and How To Find The Right Business For You
Author: Paul Zane Pilzer (Author name should be listed at bottom of cover, apart from the title and subtitle)
The specs of the cover are 6.5 inches x 6.5 inches.
We need the file to be delivered in a format that can be adapted and edited by our creative team.
To stimulate ideas for the cover, here is a concept which details the main ideas in the The Entrepreneurial Challenge program:
These are difficult financial times. And difficult times call for innovative achievers who have a revolutionary spirit to create opportunity in the midst of difficulty. Entrepreneurs and Revolutionaries are really the same kinds of people born into different circumstances. Both see the status quo in need of change, and both are willing to take the risks, and reap the rewards, of changing it. Yet the media, and score of doomsday authors are trying to make a buck by convincing the public that Americas great days are behind her, and individuals need to fear the future and retreat to a protect your assets mentality. In this timely, inspirational and immediately applicable program, Paul Zane Pilzer, author of the N-C bestseller The Fountain of Wealth and well-known economist and speaker (the top rated speaker on Tony Robbins PowerTalk Series) will provide a refreshingly optimistic view of where our economy is headed, and how you can refine your personal skills and paradigms about the world, in order to take advantage of the great opportunities that lie ahead. As our economy is re-tooled over the next several years, people with entrepreneurial skills will be in the best position to take many leaps forwardsince they are the ones who have made innovation and adding value a way of life. As Paul will remind you, even during the Great Depression, the greatest percentage of millionaires were created. The next economic shake-up will produce similar success stories. Paul wants YOU to be one of them---for your sake, and for our countries sake! In this program, Paul will teach you the nine most essential skills youll need to compete in our New New Economy (after the shake-out). Hell also outline the top ten businesses to start during an economic downturnbusinesses that require very little up-front investment and directly meet trends that will actually accelerate during the downturn. This is a very important moment in our countrys historya moment that will require more people to develop the skills of the entrepreneur to succeed. This timely program will make sure you are well prepared!
OUR TARGET AUDIENCE IS:
*60% male; 40% female.
*Upper middle income to high income consumers; age 35-55 yrs., average household income of $85K and up.
*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)
*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.
*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.") To make a comparison, if we were in the chocolate business we want our customers to think of Nightingale-Conant, and by extension, this program, as the Godiva (gold wrapped gourmet chocolate experience)----not as Hershey's!
WE LIKE THESE DESIGNS:
Here are some product designs that have gotten a great response from our customers:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No absolutes! Get out of the box and be creative. Even though the designs above have been popular, try to do something a bit different from what we've done before!
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