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Business Info

Business Name

UPTIME Energy, Inc.

What do you do?

UPTIME Energy, Inc. began in 1985 by creating the original energy tablet, most recognized for its iconic blue packet featured in over 20,000 retail stores today. The company grew through their grass roots philosophy of distribution and quickly expanded across the United States through dozens of regional and national chains like 7-11, Circle K and GNC. In February of 2001, the founder of UPTime passed and the companys grass roots approach lost momentum and distribution as the fierce competition from energy shots and drinks hit the space that they once owned.

Benjamin Kim, a 26 year user of UPTIME tablets, noticed that his favorite daily energy product was becoming increasingly more difficult to find in stores. As an active, serial entrepreneur with numerous ventures, his deep passion for UPTIME led him to explore the opportunity to get involved with the company (get involved is an understatement). On August 1st of 2012, Ben raised capital and bought the company.

To increase awareness and spread his passion for UPTIME, Mr. Kim organized and structured the new UPTIME Energy, Inc. by bringing on a talented Team and investors, including Bill Duffy, a renowned sports agent/owner of the largest basketball agency whose clients include some of the biggest names in the sport. The amazing quality of our products coupled with the loyal following from the masses has led the brand to new heights and sponsorship opportunities with major sports teams and athletic organizations.

Now that the future is looking UP, we are looking for a brand refresh to bring our tablets current.



If you have any questions regarding design or UPTIME Energy, Inc. in general, please feel free to email us at design@up-time.com or check out our website at www.up-time.com.

How many sides of the package require graphics design?

2-front & back

List the size requirement(s) for your package graphics design

packet size= 4''x3''

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your package graphics

Our target audience is 18-34 active, mainstream individuals. These are not extreme-sports fans. They are athletes, professionals, students, parents, etc.

What 3 things would you like to communicate to your audience through your package graphics design?

1) What is inside will give you energy (but not intense or scary)- safe product!
2) Mainstream feel
3) Premium ingredients- product is high quality

Style and Concept

What package graphics design styles do you like?

Clean, contemporary, creative and artistic layout

What colors do you want to see in your package graphics design?

Any colors are fine except those listed in the "colors we don't want" section.

What colors do you NOT want to see in your package graphics design?

No neon colors, no pink, no yellow

What adjectives should best describe your package graphics design?

Sleek, modern, mainstream, clean, approachable, sexy, exciting, safe

What content must be included in the package graphics design?

Company logo (redesigned), Respective tablet names (Power Blend, Max Blend, Herbal Blend), all content on back panel must stay the same (including supplement panel and UPC code).

Do you have additional info or links you'd like to share?

No additional links

Materials

Contract
Files

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