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Business Info

Business Name

Dynamite Drinks USA

What do you do?

Energy drink company

How many sides of the package require graphics design?

One "page" that wraps around the whole can

List the size requirement(s) for your package graphics design

5 inches high x 6.5 inches wide

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your package graphics

Average everyday American with an emphasis on music/festivals

What 3 things would you like to communicate to your audience through your package graphics design?

Our focus is that although our product can give you high energy, our product will leave you feeling clear headed and vitalized without feeling jittery.

Style and Concept

What package graphics design styles do you like?

Clean and modern

What colors do you want to see in your package graphics design?

Red, yellow/gold, silver, black

What colors do you NOT want to see in your package graphics design?

Blue, green, brown

What adjectives should best describe your package graphics design?

Bright, clear, sleek

What content must be included in the package graphics design?

Attached is a very rough sketch we gave our partners to show what the can could look like with a red background that makes it look more like a traditional stick of dynamite. I've also attached a simplified version of our existing logo (feel free the change color to suit design) as well as a potential new logo that we're possibly rolling out either in this phase or the next (so feel free to use either logo style).

We'd like to see the logo sideways on the can as well as horizontal so feel free to play around and use either or both.

Attached is also the format for the existing label that you can use to understand how much space we'll need for the barcode, nutrition information, etc.

Do you have additional info or links you'd like to share?




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