What do you do?
Research, develop, market and distribute cutting-edge, premium dental whitening products.
How many sides of the package require graphics design?
All sides of the toothpaste box need some level of work ranging from original graphics to simply formatting text. Think of a typical toothpaste box: the ends and back generally include text, brand-name and/or logo only; whereas the front and long sides generally include creative graphic work.
List the size requirement(s) for your package graphics design
For the Toothpaste Box, the size requirements we have (which can also be seen in the attached files) is:
1" 7/8" X 1" 7/8" X 6"
What is your industry?
Describe the target audience for your package graphics
POP Whites toothpaste is safe for all ages and positioned to attract the gamut from teenagers to senior citizens. Females tend to be the primary consumers of such cosmetic-oriented products; however, males are increasingly buying teeth-whitening products too. The products are being launched in the United States (sold by dentists and retailers); as it grows, the company plans to distribute internationally. POP White is a premium brand which aims to remain affordable, but will not be budget-priced; accordingly, it is likely a middle to upper income product, particularly appealing to those who are appearance conscious. Given that the toothpaste is peroxide free, it will appeal to alternative enthusiasts also.
What 3 things would you like to communicate to your audience through your package graphics design?
(a) Premium and High-Quality
(b) Cutting-Edge and Effective
(c) Sexy and Fun
Style and Concept
What package graphics design styles do you like?
Minimalist and Bold.
What colors do you want to see in your package graphics design?
PURPLE and WHITE must be on the package given that they represent the technology and result.
What colors do you NOT want to see in your package graphics design?
What adjectives should best describe your package graphics design?
Cool and Memorable
What content must be included in the package graphics design?
(1) The logo must be incorporated into the capital letter O in POP White in each appearance;
(2) The requisite details on RENDERING NUMBER ___ (e.g. ingredients);
(3) The brand name POP White;
(4) The tagline Power of Purple;
(5) Whitening Toothpaste as a descriptive term;
(6) That our patented Viocin(R) Technology naturally whitens and brightens without sensitivity!
NOTE: Please take a look at the attached file named "Toothpaste Box - 2". The ingredients, directions, cautions, etc will need to be on the new design.
Do you have additional info or links you'd like to share?
Additional Info Part One:
POP White's innovative product line, formulated to effectively clean, whiten and brighten teeth, has created a buzz among dental professionals. A prominent industry leader commented [T]his is the first new way of whitening teeth in over 35 years." POP White features a portfolio of trusted teeth-whitening products, including its proprietary formula toothpaste, whitening gels, oral rinse and professional prophy paste.
The cornerstone of POP Whites exceptional line is its exclusive technology, Viocin, a patented purple dye, combined with high concentrations of powerful Xylitol. Viocin, further described below, is an advanced agent clinically proven to whiten teeth. Xylitol is an increasingly popular ingredient in wellness products and is clinically proven to have long-lasting benefits, such as plaque-control and re-mineralization.
Viocin leverages the concept of color cancellation in order to neutralize yellow stains so teeth appear whiter and brighter. Depending on the thickness and opacity of the enamel, amount of plaque and surface stains, as well as the color of the underlying dentin, the color of teeth often range between white and yellow. The complementary color that can blend with yellowish teeth to yield whiter looking teeth is purple.
In other words, light reflected by teeth is normally white light; however, yellowish pigments found within some teeth cause teeth to also reflect yellow, which yield teeth that overall reflect a yellowish-white tint. By adding a complementary color to the teeth, by means of the teeth absorbing an FDA-approved purple dye composition (Viocin), the light reflected by the treated teeth will include rays of the complementary color (purple) as well as yellowish light rays. The light rays of the complementary purple combine with and offset the yellowish light rays to yield a blend of light rays that are perceived as whiter. The result is a naturally whiter and healthier smile; users of POP Whites line describe the result as a "naturally white" looking smile not artificially bright.
Teeth whitening products can be exhausting to select. A lot of consumers are overwhelmed as they comb through dozens of teeth whitening products; however, most whitening products rely solely on peroxide and are hardly significantly different from the rest. IN CONTRAST, because all of its products are infused with Viocin, POP White naturally promotes whiter teeth and provides an effective and successful alternative to peroxide. All of POP White's products make teeth whiter immediately and yield even better results with continued use. Moreover, all POP White products are alcohol and fluoride free; and with the exception of the optional peroxide ampules in the POP White whitening gels, all POP White products are peroxide free. Accordingly, it is an optimal line for those with sensitive teeth. The products also have a clean taste and freshen breath. Due to the new restrictions on dental peroxide in regions like Europe, POP White is a whitening technology with a truly global appeal.
POP White's products are made in the U.S.A.
Additional Info Part Two:
Please do NOT include the brand SMILEFUSION as the name has changed to POP White. Also, please do NOT include the tagline the New Way to White; instead use the new tagline, Power Of Purple. Do NOT include the word PRO (which appears on some prior package renderings). You do NOT need to replicate anything in the renderings unless specifically requested herein. PLEASE FEEL FREE TO ASK QUESTIONS WE WANT YOU TO BE EXCITED ABOUT THIS PROJECT. The WINNER of this Award will be a front-runner for one-on-one projects with POP White for additional package designs and additional immediate work.
Additional Info Part Three:
Company Website Link http://smilefusion.co/
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