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Business Info

Business Name

Tropic Skincare Limited

What do you do?

Natural skin care brand now branching out to make-up using only 100% organic plant extracts.

How many sides of the package require graphics design?

The front and back of the product and the whole outer box packaging.

List the size requirement(s) for your package graphics design

We are looking for a concept to compliment our skin care range through a range of products from larger cosmetics for a foundation compact, powder compact, eyeshadow to smaller cosmetics such as eyeliners, mascaras, lipsticks.
Our Skin care range for inspiration can be seen on www.tropicskincare.com - the concept needs to match this.

Target Audience

What is your industry?

Retailing

Describe the target audience for your package graphics

Women between 25 and 50. Health Conscious, middle to upper class.

What 3 things would you like to communicate to your audience through your package graphics design?

It needs to look expensive and sophisticated.
Elegance,
Simplicity,
Natural 100% Pure plant based ingredients.

Style and Concept

What package graphics design styles do you like?

Refer to our website Tropic Skincare so that our the skincare products complement our new make-up range.
Estee Lauder for there darker background on the product and then their delicate design on the logo and writing.
I like the idea of leaves intertwing through the ingredience text on the back of the packaging.
Refer to this link for how they have put the leaf design around the product. I would like it looking a bit more delicate than this and not as swirly. Other ideas are welcome.

http://www.mommysreviews.com/2010/10/100...

Look at the picture attached of our body oil art work to see how the leaves intertwine with the writing.

What colors do you want to see in your package graphics design?

Our Tropic logo in a light green and the surrounding background of the product in a dark green.
Hints of Gold or Silver.

What colors do you NOT want to see in your package graphics design?

Pinks, red, purple.

What adjectives should best describe your package graphics design?

Organic and natural!
Simplicity,
Expensive and sophisticated

What content must be included in the package graphics design?

The Tropic Skincare logo.
Inspired by nature with our natural plant ingredience.
Organic.
Use of delicate leaves growing around the packaging, make it look alive!
Keep the designs simple.

Materials

Contract
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