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Business Info

Business Name

Veggie Puck

What do you do?

VEGGIE PUCK is an organic, raw, frozen mixed vegetable serving, ready to be blended into smoothie, soup or other food choice. It was created to help people incorporate more veggies into daily diet with least prep time.

How many sides of the package require graphics design?


List the size requirement(s) for your package graphics design

Packaging shape and size: rectangular (standing). 20cm tall, 6.8 cm wide and length

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your package graphics

Health conscious, busy women age 30-70

What 3 things would you like to communicate to your audience through your package graphics design?

healthy, convenient, super nutritious product

Style and Concept

What package graphics design styles do you like?

- Prefer white background
- Have the ingredient photos/sketch: Kale. Spinach. Collard. Dandelion Greens. Parsley
- Bold and creative

What colors do you want to see in your package graphics design?

1. White background.
2. Brand color is light green.
3. With our 5 vegetable ingredients together (e.g. Veggie bouquet/ 5 veggies with roots/5 veggies growing in soil, etc. Must be the exact 5 vegetables in our ingredient: spinach, kale, collard, dandelion greens, and parley.

What colors do you NOT want to see in your package graphics design?

Open to different colors

What adjectives should best describe your package graphics design?

Natural. Minimalist. Innovative. Healthy. Trustworthy.

What content must be included in the package graphics design?

1. Keywords
Organic. 5 Raw Veggies. Ready in 3 Minutes.

Ingredient: simple organic spinach, kale, collard, dandelion greens, and parsley

2. Key nutritional value: Per serving
25 Calories
0.4g Fat
0 Added Sugar
3g Fibre

No Preservatives
Gluten Free
Rich Source of Vitamin A, Complex B-Vitamins, and Essential Minerals

3. How to Use: Add to Smoothie. Soup. Sauce.(visual icons)

Do you have additional info or links you'd like to share?


Files attached are: brand logo, ideal design example



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