Food & Beverage
About Your Company
Produce and distribute good-for-you, delicious, innovative foods. This product is a butter flavor all natural organic, vegan, dairy free, non gmo microwave popcorn. In addition, it is gluten free, keto friendly, low carb, good source of fiber, zero sugar, High in MCTs, constains sustainable ingredients, preservative free, no artificial flavors, zero trans fat, chemical free, no PFOAs, and no diacetyl. It is also the best microwave popcorn you will ever taste.
a microwave popcorn bag measuring 290*140*100mm
25-54, skews male and above Avg HHI. They are married and watch sports at home. They love their sports teams and set aside time to watch the games. They stay in touch with friends during games using social media. They also are active and play sports once a week. They watch what they eat, but are not super strict. They want to bring that in arena experience home, and one way to do that is with their favorite in-game, in arena/Stadium snack: popcorn.
Colors to Explore
Nutritional label, logos for Organic, Vegan, Gluten Free, NON GMO, Peanut Free, Gluten Free, Keto Friendly labeling. Don't have an existing logo yet. A 1.5x2inch space on the back of the bag for a brand partner integration. Back of the bag also needs to read "This Side Down" and have an area for heat/steam warning. (This is for a microwave popcorn bag)
Top 3 Things
Masculine, sporty, ownable, approachable.
Competitors all seem to have "Pop" in the name: Simple POP, Jiffy Pop, Pop Secret, etc etc. Not sure if I want to keep that tradition. Don't see a reason if the name can still be attributable to Popcorn without having to read "POP". I'm 50/50 on the need to have "Pop"in the name. So just a consideration. This is the only microwave popcorn on the market that is Butter Flavor and also Vegan, Non Dairy, Organic, NON GMO, Gluten Free, and Keto Friendly. We use all Plant-based ingredients.
Also may want to include an on the back of the bag for sports or movie trivia that we would change regularly.
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